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TAG Body Spray - Twinkling Laser Manufacturer - Firefly Laser Light Manufacturer by xiao etht
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TAG Body Spray - Twinkling Laser Manufacturer - Firefly Laser Light Manufacturer by XIAO ETHT
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| Article Posted: 03/25/2011 |
| Article Views: 108 |
| Articles Written: 1064 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 305 |
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TAG Body Spray - Twinkling Laser Manufacturer - Firefly Laser Light Manufacturer |
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Business,Business News,Business Opportunities
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History TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teenage boys. As a result of their research, TAG was released in the beginning of 2005. Gillette decided not to include any sign that Gillette manufactured the product on the product itself or in the advertising. It was decided that Gillette's reputation from its other products would detract from the sale of TAG. Marketing The marketing campaign focuses on what the company describes as the "teenage boy fantasies" of being approached by attractive women. The product's packaging, which is charcoal-grey and depicts silhouettes of women, uses fragrance names evoking success in dating. The product launched a line called the TAG Signature Series in July 2009, which reintroduced three scents with new packaging which featuring basketball star Carmelo Anthony, skateboarder Rob Dyrdek, and rapper Ludacris. Fragrances Three fragrances are offered under the TAG label, each featuring a different celebrity endorsing the product on its packaging. Make Moves, endorsed by Rob Dyrdek. Stay Up, endorsed by Carmelo Anthony. Get Yours, endorsed by Ludacris. References ^ a b Abelson, Jenn (2005-08-07). "Gillette tries to capture a whiff of teen market". The Boston Globe. http://www.boston.com/business/articles/2005/08/07/gillette_tries_to_capture_a_whiff_of_teen_market/. Retrieved 2006-04-16. ^ Von Hoffman, Constantine (2005-04-03). "Gillette 'Warns' Guys About TAG Body Shots". Brandweek. http://www.brandweek.com/bw/news/packaged/article_display.jsp?vnu_content_id=1002276078. Retrieved 2006-04-16. External links TagBodySpray Categories: Fragrances Viral marketingTAG Body Spray - Twinkling Laser Manufacturer - Firefly Laser Light ManufacturerTAG Body Spray - Twinkling Laser Manufacturer - Firefly Laser Light Manufacturer I am an expert from laser-stage-lighting.com, while we provides the quality product, such as Twinkling Laser Manufacturer , Firefly Laser Light Manufacturer, Led DJ Lights,and more.
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