Introduction: 08 years PepsiCo Is not too comfortable, recently announced a large-scale layoffs, has recently also in the world to get a new logo. It appears that the global financial crisis on the impact of Pepsi is not small. |
Another point, the author has approved most experts Pepsi Coke And Coca-Cola Cultural skepticism. Not because I was angry youth, nor is it narrow national arrogance. But I found that the two most respected music culture to people who are mostly academic, or planned community, more community consultation. In fact, if you chat with people who sell first-line, few people care about these, or else without a fight, of confidence, not as good as the earliest possible resignation.
Century car company ,"??? gadfly Mu Huai Du enterprises to brag? Groom steamer bag? Diarrhea Tuen satin school? Boring to write? Chao? Write? D haggard acyl angry veranda enterprises cry shaped screen??
If, enterprise management and marketing success of gains and losses can only be summarized in one word, that's too simple, everyone can become entrepreneurs, or a large theorists.
Should be recognized that the two music represents the part of American culture, then the local Beverages Need not be afraid, we need to do is to use the essence of traditional Chinese culture and one of the war.
Sit and talk, rather, from the hard work. 1. Pepsi exchange standard?? Ulterior intention of covering up 2. History?? Century journey, ten times for standard 3. Short-term impact?? Encouraging morale, to seize market 4. Long-term forecasts?? Brand for standard, mixed 1. Pepsi exchange standard?? Ulterior intention of covering up PepsiCo has announced that it will invest 1,200,000,000 U.S. dollars, three years, including the global promotion of new brands and new brand identity. While the mainstream media Pepsi for a large number of event has not yet reported, but in its North American home is already speculation that surrounded the.
Pepsi last month released their new logo, Pepsi smile. This is the second revision in 2002 after Pepsi latest update. The logo is one of the world's largest advertising group Omnicom's Arnell's office spent five months design. It is understood that this is the first since the establishment of PepsiCo for 11 symbol. The new logo may be on a global scale, from the beginning of the end of 2008 or 2009 application.
Pepsi logo Pepsi trademark blue and red will be a global series of "smile", the central white band arc different products because of different angles. DietPepsi and PepsiMax will use lowercase. The same products as Pepsi's Gatorade brand will also be redesigned to be more focus on the brand itself, and highlight Gatorade (Gatorade) in the "G". Pepsi's chief marketing officer of Pepsi DaveBurwick change in the discussion Package Bottles of the meeting, said: "If we do not change quickly, we may become a historical footprint."
As for when will launch the latest package of Pepsi beverages, PepsiCo given time is the end of this year or early 2009.
Pepsi announced third-quarter report showed sales of Pepsi-Cola third-quarter profit decline 9 percent, down fourth-quarter profit expectations and announced global job cuts in 3300. U.S. financial crisis sweeping the globe in the context of this new "smile" logo are suggesting the financial crisis spread of PepsiCo today still optimistic about future prospects. The move could also bring more economic benefits whom, I am afraid to let us aim to be.
, However, can predict the next year, Pepsi will promote the new logo in brand has spared no effort, and the introduction of integrated marketing communication tools related to coordination within the global Coca-Cola and other beverage makers to start an offensive war.
Pepsi logo And, from this perspective the new logo, Pepsi's brand strategy to change the fact of marvelous place.
Before the Great Unification of the brand are signs that the situation is simple, just make sure the next final is a symbol which can, and the publicity the better the style.
Different brands are now signs that this situation much more complicated, and too many variables. DietPepsi is used in the main sub-brand logo strategy, Pepsi-based, Diet for the deputy, the spread of the change in the brand will not be great. But PepsiMax, in fact, using the security strategy of the brand logo. Here's the main brand is Max, Pepsi brand is to appear to play a security role. PepsiMax logo from the opening smile more, many have called the "evil smile" (the increase in content:?? Max's main appeal is the health of low-calorie cola concepts, will make consumers happy! So naturally the new logo also a large number of open mouth smile). Its target consumers will be even more rebellious informal, must also pay more attention to the release of the self, more suitable for lifestyle marketing approach, of course, the use of this method are the difficulty and higher costs. Pepsi will then be within the framework of human resources and marketing to make some minor adjustments,
Each branch at least an additional 12 category managers, and following a few more may be re-established the brand or the Assistant Commissioner. Because Pepsi is set according to the brand group manager, a manager of a brand group. The surface is to adapt standard for the consumer something new and more fashion trends, but in fact can be further changed by this standard to integrate its product line to a new image of the impact of Coca-Cola entrenched in the global market, grab more young consumer market. This from its max, Gatorade and other sub-brand visual update can be seen.
If I estimate wrong, followed by Pepsi Promotion flank will focus Pepsi Yee, Gatorade and max, the traditional Pepsi positive positional warfare style onslaught, while the other is to attack from the flank.
Therefore, change is marked with a brand new brand strategy and large-scale promotional campaign inseparable. Next, a new round of cola wars will continue splendid performance, but also looked good show!
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