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Have to lose money before the Olympic Games, 23 Olympic Games to be held in Los Angeles, Los Angeles, the U.S. government and municipal light of precedent, issued a statement not a penny, organizers had to requisition civil power, the ultimate businessman Ueberroth undertaken Olympic Games, the result was nearly 10 billion of funds, profit 250 million. The conclusion of a myth. We look Ueberroth are what made his mark with creative sword. 1) television rights, did not agree to its staff of 152 million U.S. dollars given to persuade ABC and NBC, to stir up competition and allow them to bid, the income of 280 million U.S. dollars; 2) stir compete against the only sponsored 30 units, an industry 1, the bottom line four million U.S. dollars, the current Olympic sponsors get a monopoly of goods, the income was 385 million U.S. dollars. Which PepsiCo and Coca-Cola beverage industry competitive. Pepsi in the 80 years since the Winter Olympics sponsorships, shine, market share jumped, and delicious this time no effect, 12.6 million U.S. dollars bid successfully. Imaging industry, Kodak relied on its dominance of bargaining, the results did not expect, Ueberroth never to look beyond their home markets, he noted the company has been closely watching the U.S. market, so they approached the negotiations in Japan, Fuji Japan to seize the results opportunities, 7000000 Sharu in. This makes the whole world knows the Fuji, and capture a large share of Kodak. Kodak lost opportunity for veterans angry, and dismissed its director of advertising. Auto industry GM and Toyota Rush provoking, short, Ueberroth most adept at using Chinese dogs fight, play off of the theory and styles, and time-tested. 3) seize the opportunities, lit the torch relay, have in the past only celebrities have the opportunity to participate. This time he re-enacted rules of the game, 1 km from the 3000 U.S. dollars, anyone can participate. Not just celebrities to participate in the public as to the opportunity, enthusiastic participation, and a large number of relatives and friends watching, bring even more sensational effect. This raised 30 million dollars. Ueberroth to so early realized the full effect when the power is not simple. I think the best communication experience for consumers and those who take the initiative to spread, the best advertising is without any cost and effort you spontaneous communication. Suppose you spend 3,000 dollars to participate in this event, then how would you do next, of course, to tell the news to everyone you know to enable them to witness this moment. Your relatives and friends will know a lot of people tell them to share the glory, and so on, does not include the spread of the media to follow suit, only this one effect of the spread of private initiative not got. Moreover, the more people involved and more attention, the media, the more willing to invest human and financial reports, as they eye the economy is doing. This also makes me think why did Super Girl, Super Boy, dreams of China, I type I show the reasons for such a fire, community involvement, resulting scale consumer experience behind it to see how much potential I believe Mengniu's rapid development and Hunan TV Rounds will know. 4) selling a variety of souvenirs and commemorative coins This is a natural behavior, I do not much described, in short this is an event of cultural products, but also to bring the Olympic Games, the high income. Short, read Ueberroth's flash in the pan, I : Why can a man so brilliant Olympic Games, the key is thinking and planning. 20 years ago, the American businessman will be able to use the ideas and methods of fashionable nowadays people really admire. His ideas and methods of operation and integration reflects the win-win situation. This also confirms that I was Kanda Shan said, a phrase often: Your ideas to work in line with win-win, you lose the possibility of very small; You to take the principle of integration to work, you have absolutely no less. Win-win situation that is eternal life, and integration is beyond! The e-commerce company in China offers quality products such as China Mini e Health Cigarette , E Cigarette Accessories Manufacturer, and more. For more , please visit Pcc Electronic Cigarette today!
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