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"Statistics, in 2005 more than the size (sales income of 500 million or more) metal kitchen utensils and tableware manufacturers reached 785. 2005 sales of about 300 billion the industry. And people's lives, cooking food industry is gradually becoming areas of concern about the high, according to foreign retail giant Carrefour in 2006 retail customer sensitivity analysis showed that the cookware attention, ranked third. 2004 is born the non-oil Yan Guo, to focus on health point of view, was a good sale, no fumes sales in 2006 reached 12 billion. As the international cookware brand gradually into the Chinese market, cooking utensils industry is experiencing growth from quantity to quality improvement, from price competition to the products and services, a new stage of competition. 2004, the first made by the Ai Shida industry products oil-Yan Guo concept of thick aluminum base combined with a special surface treatment to achieve the objective of reducing fumes generated by live demonstrations and terminal distribution in place of the some of the goods sold billions of dollars that year that made a good performance. Manufacturers to price competition based sales strategy has shifted quietly and guide change in the traditional Chinese family cooking habits in order to step near the direction of environmental health. 2005, the non-oil Yan Guo become the spark Negative effect and Precaution. In addition to Ai Shida, another leading brand Supor Cookware also introduced non-oil Yan Guo products. Zhejiang Yongkang hardware products such as the original production of products or wok SMEs have also introduced a few dozen to more than 100 yuan, ranging from low-grade non-oil Yan Guo. Unwittingly, in 2005 to become smoke-free products by the turn of oligopoly pet watershed. Due to lack of industry standards and meet the conditions of production without smoke, many shoddy no-name no-smoke wok in the name began to affect the growth of non-oil Yan Guo market. Smoke-free cooking, healthy eating to promote her ideas are no longer popular, exaggerated, quick success and the idea had come to prevail. 2006 years, the competition further intensified. Fry major manufacturers pay more attention to the concept of the basic functions of the product rose to battle pot timber body, the special effects of the war. Especially among the "Master Wang Hu pot" for most, pot on TV shopping channels Wang Hu master their "invention" of the sodium-meter ceramic oil-Yan Guo, smoke-free provincial health Purple casserole large satellite TV in Japan Sales reached more than 5000. The high cost of advertising, TV shopping was no smoke products to supermarkets in the mall two or three hundred dollars price soared close to 600 yuan. The pot Wang Hu master in TV advertising can always control the temperature in the pot 240 degrees within the material itself is also contrary to the metal with the thermal conductivity principle; their propaganda purple non-oil Yan Guo increase of trace elements beneficial to human health and the TV shopping health care products often appear in exactly the same propaganda tactics. Many consumers use TV shopping products Hu master the practical effect was found exaggerated. 2007 3 27, China Central Television reported the alleged false propaganda pot master Wang Hu reports. Raised a storm in the industry. The phenomenon has spread to well-known brand Ai Shida, including a titanium wok on suspicion of timber on the pot body to explain the ambiguity, Ai Shida's a product that immediately to the mall to Withdraw from active treatment. And in the March 29 promise to consumers through CCTV will immediately rectification packaging in the future will no longer titanium substrate appears word, and called for industry self-regulation, not because of market competition needs exaggerated. And TV shopping brands in different master Hu, Ai Shida little publicity through the media product, the main sales channels in major supermarkets. Since 1995, large sales staff through direct sales in supermarkets. Major cities across the country have their own distribution outlets and offices. Ai Shida demonstration staff demonstrate products directly to customers and to teach the correct use of methods for customers to personally experience. Most price controls around the 200-300. Smoke-free event this one Ai Shida parties questioned the price to deceive consumers. When in the face of the newspaper interview, Ai Shida Liu shouted head of marketing wronged. Liu Minister said: titanium wok retail price of more than 200 yuan, materials shall be twice the normal pan material, and the price is not all Ai Shida a low fume products. Not because of its publicity in the words and the heightening of titanium selling prices. Wang Hu pan master events to attract all the media focus on the product material, but a little of the pan the map is essential household goods, on the market for years cookware brands such as Ai Shida, not by speculation Supor make the concept of what it is today; the short term through the hype and crash into advertising the brand, consumers should be wary cause. We are high quality suppliers, our products such as EGO E-cigarette Manufacturer , Pcc e Cigarette for oversee buyer. 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