Search Engine AdvertisingAs a webmaster, one of your chief responsibilities should be traffic generation. After all, if your site gets no traffic, you won’t be able to make any money. Getting traffic is never easy, but fortunately there are a lot of ways to do it. If you have some money to throw around to promote your site, it gets a lot easier. You can do some search engine advertising, through programs like Yahoo Search Marketing and Google Adwords. Both of these programs allow you to place ads on the top of the results pages for certain keywords, for the right price. That price varies drastically, sometimes being as low as $0.05 and sometimes as high as $5 per click. The price depends on several factors, but mainly on the niche of your website and your competition’s willingness to shell out advertising money. Advertising on popular websitesGoogle Adwords is by far the most popular internet advertising portal. It allows webmasters to purchase sponsored results on the top of search results pages. But it also allows webmasters and business owners to place in-content ads on other popular sites. I’m sure you’ve seen Google Adsense ads on some websites before. Next time you see some, pay attention to them. Every time someone clicks on one of those advertisements, the owner of the ad has to pay a certain price depending on a number of factors. This is a very good internet advertising technique, as it allows you to place relevant ads on to sites related to the products you’re selling. It’s also fairly affordable, considering the fact that you only pay if someone clicks on your advertisement. Many other internet advertising methods are extremely costly even if nobody actually clicks on your advertisement. To me, if you’re paying for something, you should have at least some sort of guarantee as far as visitors go.
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