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Promoters or in the factory store will become history by sgbvdf asga
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Promoters or in the factory store will become history |
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Business,Business News,Business Opportunities
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Recently, Gome stores in Shanghai, the first cancellation of the two appliance brand in the promoters of each system, all of their training to enable States to the United States sales representative, they will in a neutral position, to provide customer needs as the starting point of introduction and consultation, so that largely avoids the risk of misleading.
This has caused the country U.S.
industry attention, and even retailers intend to follow, even in the industry believe that the consumption level as the upgrading and changing consumer demand, promoters of the "end" time has come.
Some experts said the abolition of factory promoters in the short term is hardly a common phenomenon in the retail industry. Promoters for store merchandise sales increased play a role. Cancel manufacturers promoters is not only a test of brand manufacturers, but also on the channel will and determination to test.
Manufacturers: both love and hate Suppliers promoters are disgruntled. "Each manufacturer must send more promoters to the supermarket to pay a monthly management fee of two thousand dollars, and some supermarkets also collect user fees microwave oven, water fees, surcharges. Now the manufacturers have become promoters of free supermarket labor force. "deputy general manager of Beijing Bank Trade Co., Ltd. YAO Wen-hua said.
It YAO Wen-hua said: "In the Marketplace products lost work, the responsibility must be own by the promoters, assessed a fine, which ultimately foot the bill by the supplier. Each year we lost in this area is not insignificant."
Also supplier of store Zengyin lost a commodity, he claims by promoters to 2,000 yuan. Lost every year and a fine of goods to the supermarket to the cost amounted to 100,000 yuan.
Many suppliers on the Marketplace Cancel manufacturers Promoters hands in the air support. "Cancel promoters impact on our sales will not greatly outweigh the cons. Should be fair competition in this market, too many promoters exist for the vicious competition has created a chaotic situation in the industry, should allow the market to test of a brand. "YAO Wen-hua said.
Does not mean that all goods suppliers psychological. A three-brand shampoo suppliers have very helpless, although promoters issues encountered in the supermarket's various "exploitation," "Even so, we have no means, are still inseparable from the promoters. Because, at present the same growing number of brands, brand competition intensified between, so unable to stop marketing war. As a new brand, let alone without promoters compared with the large foreign brands, domestic light enough of these brand you 'play', no promoters, sales will inevitably greatly affected. "
Several supermarkets in Beijing, a clothing vendor supplier also said that if the store cancel promoters, of course, suppliers can save a lot of the costs spent on promoters and to the store on the management fee, "but Once the withdrawal of promoters, no longer was deliberately said good words for our goods, all supermarket sales of goods by description, totally rely on consumers to judge their own ability to choose. "Well, some brand awareness is not high , can not afford the huge cost of branded products to promote how to do? "
In fact, in accordance with international practice, independent stores selling goods from the merchants, Wal-Mart, Best Buy and other international giants is the case, but the chain stores in China is an exception. As an appliance supplier said: "Without promotion manufacturers, product can sell you? Supermarket workers who can do as manufacturers to understand, familiar with the product? How to inform consumers of the products of different brands?"
Customers: mixed Although the promoters feel the emergence of supermarket customer service gave its perfect, but many consumers still think that the supermarket promoters interfere with their normal shopping.
Supermarket customers the choice should be based on, for customers to judge by his own choice is the most fair. I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as cement ordinary portland , calcium aluminate cement.
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