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Monitoring your Online Reputation by Mathew Poulson
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Monitoring your Online Reputation |
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Internet Marketing
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Monitoring your Online Reputation Search marketing is gaining rapid popularity among online businesses that which wish to be more visible to customers on the web. The purpose of this type of marketing is to convert potential leads into actual customers. This can be achieved in a more practical manner through the usage and deployment of various techniques such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay per Click (PPC) advertising on search engines and Paid Inclusion. These techniques either in isolation or in combination enhance the prospects of websites becoming visible to customers when they are searching for products and services that are similar to what is being advertised by identified companies. Obviously, when websites become visible, the chances of more sales through conversion of leads multiples manifold. This can be achieved over a period of time through careful planning, research and deployment of search marketing techniques on the web and search engines. Promoting your Business on Social Networks Search marketing can also be successfully applied in promoting businesses through the social networks channels. In fact, this approach is also referred to as Social Media Marketing and is gaining relevance in today's world where the population is gradually growing more addicted to social networking channels. Tapping this source of online audience can translate to a huge customer segment that has the potential of providing good leads with high prospects of becoming actual customers. Some of the popular social media networks are Facebook, Twitter and MySpace. Their popularity is evidenced by the fact that most online web pages usually have icons of Facebook, Twitter or Facebook for users to click away. These In present times, it is a well known fact that millions of people spend a lot of time on these applications and social forums which present a tremendous opportunity for targeted search marketing with good prospects of success.
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