When it comes to online marketing, search engine optimization is extremely important. Search engine optimization, or SEO, refers to how search engines, such as Google, Yahoo!, and Bing, rank websites in accordance to certain keyword searches. For example, if a person searches “hair salon in Carlsbad CA,” Google will provide the most popular websites or businesses at the top of its results. This is why it’s very important for businesses to optimize their websites for the search engines. Unfortunately, certain problems can account for an SEO Slip, which means that a business’ website moves down on the search engine results. Businesses can do several things to help avoid an SEO Slip. |
First, smaller businesses should only focus on several important keywords. Instead of trying to optimize a website for numerous related keywords, look up several less popular keywords on Google AdWords, and focus on those. For example, “Carlsbad hair salons” gets over 1,000 searches every month, whereas “hair salon in Carlsbad CA” only gets about 400. It would be more beneficial to optimize for the second search because there is less competition, and therefore the business has a better chance of reaching the top on Google.
Second, do not focus on unrelated or irrelevant keywords. In the early days of SEO, many businesses attempted to trick Google and other search engines by optimizing their website for as many keywords as possible, including keywords that were completely unrelated to their business. Google and the other search engines have gotten much smarter about this technique, and can easily catch businesses that are trying to cheat the system. Websites that do this not only frustrate users, but they can also get kicked off of the search engines altogether.
SEO Slip for all your SEO tips if you’re looking for the latest and the best SEO tips to meet any of your online marketing needs, then SEO Slip is the right place to be. We aim to provide the latest news as it pertains to SEO in order to market your blog, website or other online business. (http://www.seoslip.com/)
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