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Mobile advertising is a form of advertising via mobile or wireless phones that is estimated to reach $19 billion this year. Mobile advertising can range from standard SMS or MMS messaging to WAP 1.0 banner advertisements and even interactive content and application design. As this trend in mobile advertising continues to develop, agencies must be equipped to create, utilize, measure and predict mobile technology. The rise in technology has enabled mobile ad agencies to deliver relevant and engaging messages via mobile. Ad agencies have evolved to include mobile in their marketing mix, making it a viable solution for businesses to connect with their consumers. In a digital age where smart phones can track buying behavior and location, mobile ad agencies like Sq1 Agency can deliver a more personalized conversation. Because hey, what’s more personal than a mobile phone—your sidekick, your right hand man, your sole connection to the outside world at the tip of your finger. Mobile ad agencies continue to evolve going beyond MMS and SMS to deliver mobile applications, mobile gaming, specific mobile content which includes interactive news media, mobile gaming, mobile commerce and even mobile search. A mobile ad agency like Sq1 Agency has the ability to reach consumers using their most personal mode of communication: their iPhone, BlackBerry, Droid, Evo, etc. Mobile ad agencies hone in on the amount of time consumers spend on smart phones, providing a unique and timely opportunity for consumers to garner awareness, increase interest, create desire and eventually take action. Since users must opt-in to mobile services, it is anticipated and the relationship begins with trust and permission marketing. Mobile ad agency capabilities include developing and managing interactive mobile content, designing mobile applications specifically geared for consumer engagement and managing campaigns across multiple platforms. With a global industry valued at over $16 billion, mobile advertising is the new frontier and Sq1 Agency is here to help begin or enhance your mobile journey. Square One Agency is mobile ad agency that's providing strategic mobile advertising and mobile marketing services by going beyond MMS and SMS to deliver mobile applications, mobile gaming and specific mobile content development.
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