"Home service" means a general sense, the family dressed in the clothes, but different from the underwear, pajamas. More "underwear", "pajamas", "leisure underwear", home service more deeply on the modern way of life at home was interpreted, it is a symbol of the pursuit of quality of life.
HC Apparel Network At present, the various sectors in a common environment to survive, more or less affected by the overall economic situation. Underwear is no exception, especially in export business is to make a positive adjustment. At the same time, Home Services In recent years began to rise in the domestic apparel sub-category. In the financial tsunami triggered by the new context of market competition, underwear, home of how to respond? How to expand market access, how product innovation?
In "the needle will", we are delighted to taste these exhibitors of new thinking and new action.
Underwear: market expansion with new ideas
Encircling the city's market strategy Ms.
Yaqian Bra Exports of the international market for over 20 years of history. Even in the face of financial crisis, Yaqian bra no decline in the international market but also by export growth. Yaxi in product control have higher requirements. According to Ya Xi (International) Underwear chain Xu Xiao Huang, chairman of introduction, the financial crisis, international buyers can not find domestic orders for small manufacturing enterprises, while the production of power Yaqian more by their favor. "Orders increased for us. Such as the United Kingdom Marks & Spencer and other international stores and our long-term fixed Cooperation . The financial crisis, Marks & Spencer bra lady on Yaqian products based on the order of 2008 increased by 4 times. Marks & Spencer and we have just signed a two-year order, the average monthly supply of 200,000 to 25 million sets of underwear bra. "
"While export growth year after year, but I do not think the long run. We Yaxi to gradually expand the domestic market share." According to Xu Xiao Huang, chairman of introduction, starting in 2006, Yaqian strengthened domestic product R & D. By increasing domestic clothing, swimwear, men and women style Underpants Other product lines, rich Yaxi the product structure, the full mobilization of domestic consumers desire to buy. In addition, Yaqian also strengthened the branding effort. 2006 to 2007, more than 500 million dollars invested Yaqian generous advertising to consumers in the shortest possible time, familiar Yaxi the brand.
Xu Xiao Huang, chairman of the view that the domestic transfer of foreign trade, which is to a certain scale enterprise development and must walk the line. "Our foreign trade in order to ensure the case, will the major energy and resources on building its own brand. Hope that after five years, the company's domestic market share to account for 60% to 70%."
In the domestic market, Yaqian product positioning mid-range consumer groups, from the domestic second and third tier cities into the market. In response, Huang Xiao Xu is chairman of the board explained, "the Chinese people, after all, the majority of mid-range consumer. Domestic export companies to switch, if direct access to high-end people, product positioning, requirements more difficult to control them. Now , Yaqian no development of first-tier cities. and other second-tier cities mature, Yaqian will enter the high-end market. "
He also said Yaxi have with the current product design environment. This year's products such as Ya Xi is "return, integration" as the theme. Hope that the context of the economic downturn, by some of the more simple, pastoral printing pattern, giving a return to nature feel. The same as selling Coca-Cola
The needle in this meeting, to men's underwear underwear as the main product of Xiaolan Town Chamber of Commerce, led a dozen brand exhibitors. Among them, Zhongshan Inchcape's ninja fashion Co., Ltd. Men's Underwear Xiaolan brand is the brand representative. Inchcape Fashion Co., Ltd., said design director Muneko philosophy, "the company has a history of 18 years, is beginning to do-to-order. Since 1991, the company began to strengthen its own brand of domestic construction, but is taking the wholesale The low-end line. In 2000, the market began to transition channel, began to join Proxy Expand market channels. "
Exploration based on the domestic market feedback, the current Inchcape Fashion Co., Ltd. product is divided into three parts: 60% of the male and female underwear (underwear, lingerie, T shirt , Vests); 25% of the home service; 15% of casual home service. I am China Suppliers writer, reports some information about leather fringe handbags , authentic hermes birkin.
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