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Everyone can likely remember when mix tapes were a hot item growing up. These were such a unique way to express the way someone was feeling. There were mixed tapes for all kinds of emotions, from wanting to drive fast to wanting to share a romantic evening with a special someone. However, the point and purpose of new mixtapes is something else entirely. Perhaps this is something that has always been the case to some degree, but more than ever these mix tapes are making a serious comeback and having a huge impact on the world. Through the upcoming paragraphs, you will get a look at what this means for marketing hip hop music, who is using these tapes, and how they have made some DJs famous. There are plenty of ways that people have set out to promote music and make the most fans for the artist. It stands to reason that the more fans a particular artist has, the more money they stand to make now and in the future off the release of current and future albums. So mix tapes allow an artist to generate buzz without a lot of work. These have become ideal for different artist types. For new artists, this is a way that labels have found to get the word out about upcoming artists. Sometimes these mixed arrangements are even constructed based on the style of rap or hip hop that the artists perform. However, another positive outcome from the use of these CDs or digital downloads, as actually getting tapes these days are pretty rare, are the launching of DJ careers. Whether it was from chopped and screwed versions of hit rap songs, or sampled beats from unexpected places mixed with popular rap lyrical performances, these tapes made new careers. Take for instance the Gray Album from DJ Danger Mouse. This full length mix tape took instrumentals and beats from The White Album of The Beatles and mixed it with vocal tracks from the legendary hip hop release of The Black Album by Jay-Z. Indie Record Exec is a new mixtapes helps hip hop embrace Web 2.0 with full-featured networking, entertainment and information Site. (http://www.ihiphop.com)
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