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Let’s face it; this debate has been going on forever. Let me simply state my position and anyone who wishes can throw darts at it. If your budget allows it and the show itself dictates it a 20’ display is far better than a 10’ display any day. Now, how can I say that without sounding self serving? First, for all those who have displayed for years in a ten foot space; how many people can you squeeze into a 10 foot space? Let’s just say you and your sales manager OR you and another sales person are manning your booth. And in walks a prospect/suspect and then on the heels of that another prospect/suspect enters the booth and you’re both talking to your prospective customers simultaneously. There is absolutely no more room in your ten foot booth to squeeze in another living soul. Get the picture? And compound this scenario with a show that has drawn capacity crowds. If the show floor is crowded and those traversing the aisles see you and your colleague engaged, they are just as apt as not to walk right on by. Then will they come back; possibly. But in the mean time if they pass your competition’s space and it’s not crowded, are they just as apt as not to go in there and start asking questions? I pose the question. Or, let’s say you have a new product you want to introduce. Would you rather try and accommodate this sensational new ‘can’t do without it’ item in a ten foot space or a 20’ space? Just asking. A 20’ display has presence and can command far more attention than a 10’ display not to mention what you can do with the graphics space on the display itself. Let’s take another ‘for instance’, let’s say the new product introduction needed an explanation beyond the normal verbalization the sales force would provide one-on-one. In a 20’ space you could have a table and chairs to talk about the fine points of this new ‘latest and greatest’ by sitting down and talking to several of those from the same company visiting the space. Think about it. OR if this great ‘new product’ has features and benefits that lend themselves to a video presentation, then part of the 20’ space can be set up ‘arena’ or ‘classroom’ style with a podium and seats as well as a large screen and projection unit to present the video at regular showings throughout the show. The space is just one benefit for a 20’ foot display. Another benefit that’s just as important is the amount of graphics space on a 20’ display. With twice the space to develop a compelling graphic your impact quotient goes up exponentially. See where I’m going. For these reasons and some more I’d like to discuss with you; call (888) 440-0377 OR go to www.showstopperexhibits.com and use the chat line. I’m Jim Deady (Day-de) and I’ve had Showstopper Exhibits since 1983, helping organizations and individuals get the most out of their show anytime, every time. For more information about Trade Show Graphics and Pop-Up Displays please visit: http://www.showstopperexhibits.com/
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