Number of mobile phone users is increasing day by day. It is more than 2.5 billion according to an estimate and this figure is rapidly increasing. Of this one third of the mobile users are using Internet from their mobile phones. There has been a constant increase in the number of mobile phone users who are using their mobile phones to browse the Internet. Digital marketers are keen to capture this new audience for their businesses and brands. And one thing that is critical to capture the attention of ever growing mobile users is to build a mobile website. In fact building mobile sites are first step in the right direction. And no wonder why business development manages are keen to tap the huge potential that mobile phone penetration promises. Industry experts are claiming ‘Mobile’ as the next big thing in the Internet space. For experts in the mobile industry building mobile website is top priority. They are keen to reach out and take their brands and services to mobile phone users, who are using mobile phones to variety of activities. Mobile phone users are using their handheld devices to read e-books, newspapers; are using mobile phones for shopping and planning their travels. With time a large number of websites are building a mobile version of their websites. Quite a large number of companies have already realized the potential that mobile websites hold. And many of them have already taken initiatives, which promise long term growth and development for their brands. Many in the industry are skeptical about the potential mobile websites hold. Many are of the opinion that having a mobile website is a fashion as it is to have a domain with one’s name a few years back. But trends suggest that it is more than fashion and is going to stay here for a long time to come. Many are of the opinion that having a mobile website is a fashion as it is to have a domain with one’s name a few years back. But trends suggest that it is more than fashion and is going to stay here for a long time to come. It is not rocket science to build a mobile website. There are plenty of tools and companies out there that can help you build a mobile website in no time. The days are gone when one had to hire engineers in dozens to build a basic version of a mobile website. Now, if you have a website, you can customize it to serve the needs of mobile phone users. The days are gone when one had to hire engineers in dozens to build mobile websites. Now, if you have a website, you can customize it to serve the needs of mobile phone users.
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