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Early in my internet marketing career, one of my readers asked me how to raise the conversion of his website and get more targeted traffic. I scratched my head because I had never really thought about it. I guess I took it for granted, but I used techniques I knew worked for me, but in order to answer his question, I actually had to do some research.
The truth is, the answer is more obvious than you may think. Implementing an effective marketing plan that will drive targeted traffic to your website is easy if you follow a few simple steps.
Your first step is to take a look at the internet marketing techniques that are available. Although there are probably over 100 different ways to market online, some techniques are more effective than others. The most effective techniques include:
-Search engine marketing (both free and paid)
-Article writing
-Free classifieds
-Joint ventures
-Affiliate program management (Creating your own affiliate program)
-Press releases
-Social marketing (blogs, social sites like Facebook and MySpace, video marketing)
-Forum marketing
There are more. I've only listed the ones I've tried. What's important is to first learn the different ways to market and then choose techniques you want to try.
And that is your next step: select the marketing technique you want to use. Personally, I think that free classifieds is the best place to start. The reason is that classifieds are a medium we're all familiar with. Also, you don't need a website to start with, and it's also a great way to build your lists.
Once you've chosen the technique you want to use, then write your marketing materials. If you're using classifieds, write ads. Article writing, write articles. What's important here is to understand how to write an effective ad, article, etc. in order to get the clickthrough.
Finally, you will want to choose where you will submit. If you are submitting ads, you will want to find as many free classified ad sites as possible. Sites like Alexa will give you ranking information to help you choose sites that get a lot of traffic. Article sites, as well as social media sites and others work the same way.
Just remember to select sites that are focused on what you sell. Although sites like Facebook get a ton of traffic, it's not always targeted because people go there for different reasons.
The bottom line is this: choose effective internet marketing techniques. Write marketing materials that focus on the benefits and not the features of what you are selling. Market consistently. Bad marketing is always better than no marketing at all.
Discover how to drive even more targeted traffic to your website. Download my free "Internet Marketing Tips" Guide from my blog. Get free internet marketing ebooks and software from Killer Marketing Arsenal.
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targeted traffic, traffic building, internet marketing, web marketing,
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