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In this article, MyReviewsNow looks at the luxury furniture online shopping market. The Carolina Rustica furniture company, founded in 1996 as Himel Home Gallery in Charlotte, North Carolina, is a brick and mortar furniture and accessory establishment that exploded into the online shopping network the following year. In response to online consumer demand for quality wrought iron furnishings, Himel relocated its storefront to Concord, North Carolina, in 2000 and relaunched as Carolina Rustica. Adding quality name brand lighting to an already impressive selection of handcrafted fine wood furniture, wrought iron, upholstery, and decorative accent pieces, the business now offers over 85 product lines for the discriminating online luxury furniture shopper as well as at its Concord location. Richard Sexton, president of the business, cites the company’s online success is due in large part to “navigation, relative results and cross indexing” of inventory in an easy to use website format that keeps the consumer engaged and more apt to purchase. The company’s dedicated website, carolina rustica, offers 28 different item categories to consumers seeking luxury furniture and accessories for any room of the home. The website is easily navigated, allowing the shopper to browse by specific room, brand or category. Selections include a complete inventory of options for the bedroom, dining room, living room, home office, media room, kitchen, powder room and foyer. Geared to be a one-stop shopping experience, assortments couple quality furniture with lighting, hardware, ceiling fans and wall décor to create the perfect balance of ambiance and comfort. From the classic tailoring of Pennsylvania House to the exotic feel of Padma’s Plantation, the extensive selection of manufacturers displayed on the site and in the showroom guarantees something for even the most discriminating shopper. Trusted name brands include Lexington, Hubbardton Forge, Charleston Forge, Bob Timberlake, and Casablanca Fans, Century, Hickory White, Kincaid, Hooker and Wesley Allen to name a few. Both innovative and responsive to consumer needs, this company has incorporated new technology in its marketing strategy to launch a mobile commerce platform that enables users to see an incredible time sensitive deal every day on their Smartphone. Passing savings from manufacturers to the consumer is just one of the ways that MyReviewsNow and Carolina Rustica have teamed up, with the savvy consumer in mind, to make online shopping a pleasant, user-friendly experience. Alternatively, online guests can take advantage of the wide array of clearance items available. At a substantial percentage off retail, selected bargains are presented on MyReviewsNow and carolinarustica.com. These items are discontinued pieces, customer returns, and overstock quantities. Listed by category for ease of navigation, clearance inventory is in stock, in pristine condition and ready to ship, proving the group’s sound business sense and dedication to a superior customer experience. Another venue used in the North Carolina-based company’s repertoire of consumer product awareness is their monthly newsletter. This informative online shopping bulletin highlights new vendors, designing trends and limited offerings of fine quality specially-priced luxury furniture, as well as exclusive specials for newsletter subscribers on fine décor accessories. Special deals can also be found by following the company on Facebook and Twitter. This up-and-coming fine furniture retailer also offers a price-match guarantee for all products sold online for up to five business days from the original order. Price matching is honored in accordance with online distributors only. Most lighting, ceiling fans and home accents qualify for free shipping. Orders of over $2000 ship free freight unless the article requires white glove or inside delivery service. Gift certificates are available in increments of $10 to $1000 for those who prefer to allow family and friends to make their own home decorating selections. These vouchers may be mailed directly from the online or land based store to the recipient. Visit Carolina Rustica Today And View Their Fine Collection.
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