If you are a business man or woman, you may know the importance of bonding and connecting with your customers. Not only do many companies stress employee to customer relations and friendly interactions, but they also want to connect their customer with their brand. Everything from the quality of the product you sell, how fast it arrives to the customer, to the interactions that a customer has with your employees and your business can either make a customer more loyal to your brand, or drive them away to find someone better. If you are looking for a way to connect even more to some of your biggest customers, you may want to consider business gifts. |
Giving out business gifts, however, is quite different from simply giving away cheap, free pencils and notepads with your logo printed on them. Strategic business gifts are valuable and well thought out tools that can be used to link your key customers even closer to your brand. In order to use business gifts successfully, you need to pay attention to details and really listen to your customers. If the gift is right, your customer will see the quality of business that you are running, and know that you care about them and do not simply see them as another number they need to collect.
Examples of thoughtful business gifts may include club incentives, computer accessories, brief cases, or sporting goods. Even things such as writing utensils and desk accessories, when done right, can be meaningful, not cheap, business gifts that leave a lasting impression with your customers.
Trims Unlimited is a business gifts opened in Manhattan in 1969 as a personal shopping and wardrobe consulting service. (http://www.trimsunlimited.com)
Related Articles -