When it comes to increase the visibility of a website, search engines can be trustful allies but they can also be the worst enemy if you get banned by them. There are lots of practices that can lead to a website’s ban and the destruction of the entire optimization work. The desire to rapidly achieve great results sometimes pushes the webmasters into using black-hat tricks. Sometimes people treat carelessly the agility of search engines in finding and punishing black-hat practices and the repercussions on their website are catastrophic. Major search engines never forgive the techniques used to trick their ranking algorithms and once a website is banned it is really difficult to reestablish its position. |
The launch of a new website or the reinventing of an old one requires a hard search engine optimization work. Many experts joined their efforts to provide qualitative search engine optimization services. It is really pointless to throw up all this work using black-hat practices. Taking such risks proves unsustainable thinking and no website can survive on the internet without a mature approach. There are a variety of on-page optimization factors that you should be aware in order to avoid the search engines penalties. This article will talk about the big four black-hat tricks that you should avoid. Those practices are: hidden text, alt image tag spamming, meta data stuffing and title tag stuffing.
Hidden text This practice implies hiding particular keywords in the website pages. Users can not see them but search engines identify hidden text and index the website containing it accordingly. There are several ways to hide text. You can do this using white text on white background or including text behind an image. Also text can be hidden using or setting the font size to 0. As you can see this method is really easy to implement and probably the first choice when webmasters decide to use black-hat techniques.
Alt images tag spamming This black-hat practice is used to trick search engines. This is another way to add keywords into the website. These particular keywords can be seen only by the search engines because they are hidden in the graphics behind images. Usually alt tag comes along with the image and it is used by search engines to identify the image. If there is too much alt tag in the images the website will be penalized.
Meta tag stuffing This is another SEO technique that involves repeating keywords in the meta tag or irrelevant keywords in the meta tag information. Meta stuffing is a common black-hat practice and an actual waste of time. Search engines do not like meta stuffing and will act accordingly. There are too many algorithms created to identify stuffing so taking the risk is not recommended. In fact this method is so common and easy to use that many search engines do not use meta tags in setting websites rankings anymore.
Title tag stuffing This black-hat is similar with meta tag stuffing. The difference is that people are trying to trick search engines slipping keywords in the website’s title tag. As other black-hat practice this one is also too risky and a complete waste of time. It will not bring any benefit to your website but a big penalty.
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