In this population but more than 300 million urban population, but 2.1 million, has 2,500 years of history of ancient, densely distributed over 20 major appliance retail stores. Thus it was said that the current provincial capital Taiyuan, electrical retail market can dance with the wolves described.
Theory, the retail store of the interval should be at least 5 km, but the electrical retail market, Taiyuan has simply never notice this theory. Stores, but 12 km away from the case everywhere: in the east of Taiyuan Changfeng Avenue stores, Gome winds, with large and medium electrical neighbors, while less than 1 km of the road and the state is too beautiful breeze States Air China shop. In other words, 2 km away but within a few large electrical retail giant launched a face to face in the close fight??
A of smoke Wolves dance appliance industry 4 years time not too long, can not short. The first half of 2002, the retail market started to Taiyuan Electric issued a "crying wolf" cry, so far, four years is the wave pass by.
That time, to "GOME" as the representative of capital giants are many large cities fierce battle. They clearly place an extra siege, started taking, wherever a smoke.
But this is not news stories staged in Taiyuan. Now clear that then as the "National America" like the capital of predators do not like Taiyuan ability to comfortably accommodate this market, it's not really came to Taiyuan, the "wolf", at best, "Wolf" of the local ally only.
So in the face of news media in 2002 when the electrical retail market were Taiyuan two "big brothers" Yanxing and three friends despite the language carefully, but do not panic. 2002, 51 buildings, Dragon House, Shiqianfeng building the department to establish an integrated Yetai Although electrical franchised malls such as thing of the past, growing trend micro, but still occupy a considerable market share. Perhaps, in Yanxing and three friends and other "big brothers" view, "crying wolf" at best is a big enough cut a piece of cake in it. At that time the main rival, in addition to the field, "Wolf" who the local "Zuoshan Diao" is still underestimated. Thus, Yanxing and three friends almost unanimously in the state capital of the United States such predators that enough "respect", the same time that they will respond calmly, after all, we each have their own advantages, each have their own means, the market can not be monopolized by one company.
Eight Immortals theurgy Fact, Taiyuan local electronics retailer did not take it lightly. Competition has been staged from the beginning, the U.S. chain stores in China opened in the same period, Yanxing and three friends have also launched their own promotions, trying to retain traffic, but the States United States Sunrise franchise stores, shop at the opening day of the government create the East out of nearly 300 million on sales figures, or indeed no small surprise.
Copy States United States in the practice of other major cities, the country of the rising U.S. franchise stores, the government has the responsibility and brings up the East branch of the low-cost banner. From 10 yuan one of the rice cooker, a few hundred dollars to color TV, refrigerator, in the low-cost banner, Gome chain franchises are not only greatly gathered popularity, and quickly occupied a considerable market share.
A time, the price has become the top priority of fighting. Members of the exchange of information to competitors, the store, write down the prices of goods at any time to adjust their almost daily homework necessary. Especially on weekends, just open for business in the store within half an hour, members of various information very busy, and busy stores among the sales, if inadvertently found that copying the behavior of prices, a dispute is almost inevitable.
Another copy in addition to price, to grasp first-hand information and intelligence opponents, not some other more put on the table the means are also used less fear. Memories of the situation, no one admitted sending people to look for flaws in each other's stores look for trouble, but no one remember the store being malicious consumer "clients" agonizing over, or eye for an eye after some blame Shi its body. I am a professional writer from China Telecommunications, which contains a great deal of information about cordless rechargeable spotlight , rechargeable cordless spotlight, welcome to visit!
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