The world's first supermarket in 1952 and the first born in the United States, creating a kind of modern civilization, convenient, affordable and channel marketing culture. Currently, supermarkets springing up wildly as the cloth all over the world. In recent years, China's gradual emergence of the supermarket industry, especially as Gome and Suning, Yongle and other home appliance chain enterprises to gradually rise as the dominant channel, as well as B & Q, Homemart, Red Star and other building materials supermarkets U.S. Kairon rise of household electrical appliance enterprises have attracted vision, not only promotes the business structure of revolutionary change in China, but also to promote China's commercial civilization and international practice.
Course of development of China's solar water heaters have 20 years of history into the 21st century, gained rapid development. Over the years, although light, Vantage, Ariston appliances and other traditional types of solar companies have chosen a chain of home appliance channel as the main channel, rooted in first-tier cities, take the "City of radiation rural roads." But most of the solar business or ways to store operations management, especially in the 23 markets, or to take the "point of winning, not for the post, but for the sale, to post the post" system development method maximum seize towns, rural markets.
2000, the solar supermarket chain as household appliances, building materials supermarkets, specialty stores, sales commission agencies other than the new channels, along with strong local flavor, mixed in among the modern commercial channels, and gradually reveal Tau Kok and into industry vision.
Increased market demand and persistently high cost of traditional sources are the root causes of solar supermarket. Part of the personnel engaged in solar energy sales, exclusive department store owner and investors, in the face of increasing market demand, through analysis of existing sales channels (specialty, chain, direct marketing, etc.) defects, drawing on modern supermarket business model, in the solar sales model made daring to explore. In particular, Shandong, Jiangxi, Shanxi, and other large-scale solar power in parts of the original store supermarket once the operation to seize the thunder, a regional market in quite a lot of new channels.
Bright spot behind the problematic Article published in the vPro boraid 41
Can not deny that the appearance of solar energy to break the traditional supermarket distribution channels, sales to the solar market into the fresh blood, to the vast number of solar manufacturers and provide a new pathway.
Not long ago, the writer for the solar supermarket topic, and several companies were marketing personnel to communicate, we believe that, in the chain of household appliances, shopping malls and other traditional channels, the high cost of the case, the face of the growing capacity of 23 market, solar energy industry needs to explore ways of their own sales and marketing channel. Solar energy is undoubtedly the emergence of supermarkets, a new bright spot. At the same time, we all agreed that the development of solar energy supermarket problematic, to the rise of truly stand up and have an absolute advantage as a channel of tortuous way to go.
Stage of development due to trade restrictions, any new product, new technologies will lead to industry concerns, while real maturity, and have to accept the live market test. Solar supermarket, just at the embryonic stage of this channel also unavoidable to go through this phase. In some areas of the solar supermarket behind the scenery, the whole solar supermarket faces prominent problems:
First, the low threshold channel. Concentrated in two areas of low threshold, low threshold for the establishment of one channel. At present, the solar industry is not strict access standards, the establishment of new channels of the same. The definition of solar energy supermarket basis for lack of consideration. Can be called a large supermarket, small supermarket can be called even a bigger storefront dealers, operating several brands to be called the "supermarket." According to a media sample from 58 then solar supermarket, only four large majority of "solar Supermarket" only dozens of squares, not to mention "supermarket."
The other hand, enter the threshold of the standard supermarket brand low. International supermarket giant Wal-Mart entered the supermarket in the choice of brands, there are strict set of criteria, not only related to enterprise management systems, product quality, service system, but also in radiation to the corporate social responsibility. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as childrens used clothing , used maternity clothing.
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