Air connecting pipe war of words just subside, war of words on a standard microwave oven steamed up since then, it was released in April this year the standard of public awareness has been grabbed in the recent hype of a tail.|
Such as this raging, and you come to me to the words, the fact constitutes the development of a Chinese appliance unofficial, but I think that all these mouths mouths the last winner of the parties in fact neither company, nor ordinary consumers.
First opening the eyes of Chinese consumers, can be considered a war of words comes as the Enlightenment sense, "20,000 dispute." In 1997, gas water heater's Macro and 10 000 and almost the same time come up with a different authority departments to issue "National sales of the first" certificate. At that time, both sides accuse each other of water released by market share, is the money bought. Media reports at great length to consumers Ruzhui Wuli fog, while the publicity of enterprises all have a guard. Since then 20,000 war of words continued brother, to find a pretext to come to it once Gesanciwu.
So that we did not expect that the home appliance industry in the first year war of words turned out to be two major industry associations in China and the China Quality Association, the Consumer Electronics Association released the latter ice wash products is tested comparing the results of a vigorous saliva PK, although the last forgotten, but from consumers has always been a serious face on the trade association has also been suspected.
Consumer confusion comes as most companies make their war of words on the technology, and this is also the focus of corporate war of words. Hisense Kelon and by far a really energy-saving inverter air conditioner technology tell your mortgage each other to allow for sound and energy-saving champion Haier refrigerators as the competition big hit called "I"; nearly air-conditioning industry, "the only copper Theory" and "Copper and aluminum" theory the outbreak of the highly charged debate between the connection pipe material dispute. Although copper and aluminum tubes eventually won the China Electronic Chamber of Commerce, China Household Electrical Appliances Research Institute, China Household Electrical Appliances Association, China Quality Association, the China Consumer Association, China Association for Standardization and the Beijing Industrial University, unanimously endorsed by experts, but the digital channels Sohu surveys continue to demonstrate the war of words in the company involved is shooting itself in the foot. Copper and aluminum tubes for air conditioning most of the consumer safety, energy efficiency, etc. Also there is a degree of doubt; while the "copper-only" theory of propaganda, the vast majority of consumers think this is just a business speculation. Experts believe that the summer air conditioning copper-aluminum connecting pipe of the stir-fried in a certain extent, undermined the normal order of air-conditioning market, and evolved into the current credit crisis, air-conditioning industry.
I understand that recently, in the microwave oven in the brewing industry has a war of words, war of words in the target was 4 months ago had published a standard microwave steaming propaganda problem. In fact, the introduction of this standard in the industry's response is not large, consumers have recently flocked to the home appliance industry standards numb, but the standard war of words still escape the fate.
War of words became a household electrical appliance industry reason to fight a protracted war, on the one hand is the company's needs. War of words is a propaganda war, to belittle opponents, beautify themselves; war of words at the same time, low cost, easy to operate. Than gold or silver, let alone a business. Would like to find something wrong it is easy. Stefan your advertising, as well as Mrs. Wang Selling what is suspected, the war of words to attract more eyeballs. But the author believes that the root cause lies in corporate marketing fatigue, lack of awareness of competing. Household electrical appliance enterprises can not find a unique selling point, in the face of new competitors, technologies, new products, or cloned into the market, or to publish negative comments, have seen repeated words, the market share.
Pinch means of calculation, a war of words in the Chinese home appliance has a 10-year history, and to sum up not difficult to find, often keen to launch a war of words is the local brands, as price wars have become the local enterprises to participate in market competition Like a weapon, war of words has become an indispensable local brands competing for market means. But the price war hit home appliance industry, thinner profits, and also proved the ultimate winner in war of words in the company neither war, nor a majority of consumers, a vague possibility to plan war of words in marketing "experts" who earn over basin bowl full.
One veteran put it reasonable market competition to promote the continued development, but the vicious competition of words, the price war will drag down the entire industry. The highest level of competition in the market is competing. Cooperation to make the industry competitive in international market in an invincible position.
I am China Home Appliances writer, reports some information about powerful electric scooter , mini sidecar.
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