Group instability. Highly competitive market among business customers as groups compete for resources in all walks of life a unique phenomenon. To the operation of beauty salons cosmetics industry, for example, if you want to ensure the survival of a beauty salon, you must have at least 200 or so regular loyal customer base and stable to beauty salons Service And Consumption ; In product homogeneity, services homogenization, the homogenization of marketing today, the so-called loyal customer base in addition to face to join in part of acquaintances, the rest are in their "no better than this" premise had no choice. If, in the same regional market to break the balance of a sudden there was a beauty shop out of the operating characteristics to differentiate, then, most of these so-called loyal customers quickly in the floating state, and gradually separated. This is causing most of the beauty salon business to a loss from the stable operation of the main reasons.
The other hand, the beauty salon within the flow of talent (such as beauticians quit), resulting in unstable beauty technician team, customers worried about this situation markedly effective, hence the customer base has also been switched from beauty salons and other places .
The face of the instability of customer groups, the traditional marketing only to give the customer better service and more profit concession policy, this way, the more ones who enjoy not only the average business costs, profits decline, and more importantly is to give customers develop a "pampered" character. As long as players do not let, I will not to spend! This state of mind has distorted the normal consumer behavior, and disrupted the market order, so more and more difficult operating business. Similarly, the performance of the dealer is concerned, as long as manufacturers do not let, I will not purchase! I served years ago a company policy in dealing with customer rebates in addition to the normal quarterly and annual rebates, the usual measures of promotion of all sizes constantly. Under such circumstances, regular customers all over the country waiting for the head office policies and none other promotional programs, as long as no promotion, we will not purchase, sales will Shuadeyixia son dropped like. As long as a promotion, sales rise sharply. Promotion and none other like shot in the arm, they do not fight, will heart failure. Fortunately, the company's product line was very rich, almost more than 500 varieties, one year, all varieties were playing tricks turns rolling a promotion. Despite this, the Corporation or be dangerous and exhausting. Year after year, more and more difficult to serve customers, the market becomes more difficult, profitability is declining.
Network Marketing can be fully resolved the issue.
The main features of network marketing in: network marketing company to store node network to network to support store. Network marketing companies first of all the traditional dealer network into the first tier distributors, distributor network, the network Distributor customers (or staff) into the second tier of network distributors. The first tier network of distributors to the existing shop as a base, in addition to the traditional approach to business and serve customers, but also at the same time can be network marketing company's marketing rules and the formation of second-tier network of distributors interactive operation; s Second echelon network by the first tier distributor networks can also help direct marketers to develop the third tier and third tier network of distributors and the formation of an interactive operation, according to this model, network distributors can keep their viability double copy mode of development. In this process, the network marketing company and its network of distributors each other lips and teeth formation of the relationship between the network marketing company to provide a strong R & D capabilities, rich in quality products, strong financial strength to support, and powerful Train Capacity, and to the vast network of distributors performance most generous rewards and career opportunities.
We can see, still operate as an example of beauty salons. Beauty salon, after the introduction of the network marketing model, beauty salon will create traditional marketing and network marketing combined pattern.
First of all, beauty salon operators to become Internet marketing company's first-tier distributor networks; development beautician beauty salon operators or other employees for the second-tier network of distributors, sales by the beautician in the daily course of development customers to become the third echelon network distributors; driven by customers, and will replicate this model, the old customers with new customers and develop new customers for the fourth tier network of distributors. After such Cycle Development, the original customer base in the floating state in a relatively short period of time will quickly rally around in the beauty parlor, and continue to multiply faster by copying the network development. I am an expert from China B2B Market, usually analyzes all kind of industries situation, such as automatic tape measure , wholesale tape measure.
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