2008 12 31, the State Council issued a document that bringing home appliances product category expansion, the Ministry of Commerce has started brewing a new expansion plan. "China Times" reporter learned from the Ministry of Commerce, Ministry of Commerce is currently carrying out the spirit of the State Council, to February 1, 2009, eight home appliances category to achieve the countryside.
In the Beijing area, Microwave ovens Has been listed among the home appliances category the countryside, which are signals, and microwave ovens in
Small appliances Products will become the regular home appliances to the countryside.
Expansion process Effect since December 2007 in Shandong, Henan, Sichuan, Qingdao, three provinces and one city of the appliances to the countryside pilot, on
TV , Refrigerator (Including freezers), mobile phone sales for the three products prices 13% direct subsidy funds by the central financial burden of 80%, 20% of the local financial burden.
Policies designed to subsidize the export tax rebate rate cf appliance identified as 13%, the company quickly received a response. In the first tender, a total of 15 197 enterprises producing 21 types of products and distribution companies won the bid. In the second tender, a total of 90 production companies and 57 distribution companies successful, the pilot proliferation of product model from 197 to 1264.
Present, bringing home appliances color TV sets, refrigerators (including freezers), cell phones,
Washing machine And new air conditioning, water heaters, computers, motorcycles eight categories. Relevant data, the pilot products have been sold 3.5 million units (the Department), sales of 5 billion yuan. Compared to last year, the pilot of the three provinces and one city appliance sales grew 40%, the growth rate increased by 30 percentage points.
Market research company in the Yee Peng Yu, director of marketing, told reporters through a secure home appliances to the countryside to try to be welcomed in the local government and rural areas, which is the Ministry of Commerce to expand the pilot was the driving force.
According to report, Guangdong Province to include more home appliances, including microwave oven into the areas of home appliances to the countryside, are also planning distinctive home appliances to the countryside.
But small household electrical appliances such as microwave oven to enter the list of home appliances to the countryside, there is some way to go.
However, the two giant microwave oven industry, and the United States
Glanz Has demonstrated a unique confidence. Midea Group, a senior spokesman told reporters, microwaves soon ordinary people into homes, including rural areas, the product function is suitable for many families in need.
Galanz Group Chairman Liang Qingde also told reporters that the microwave oven is a kitchen must have one of the products, there is a kitchen microwave oven. In 2008, Galanz microwave oven in the domestic market increased by 56%, the rapid development of the rural market. "30 years of accumulation, consumption of household appliances in rural areas has reached a moment of explosion." Liang Qingde said.
Liu Buchen appliance experts told reporters that the gap between the different economic development in rural areas, Glanz and beauty areas where conditions permit should take the lead in launching the "consumption habits to the countryside", so that consumers know not only the microwave heating can also be cooking.
Peng Yu believes that there is a surplus of electricity in rural areas, in terms of environmental or economic point of view, should be given opportunities for environmental protection household appliances to the countryside.
Galanz breakthrough curve Glanz Electrical life Planning Minister Shen Yinfeng told reporters that the group in 2008 has made the strategic adjustment, adjustment of export sales within the structure, increase in the domestic market launch efforts to avoid the U.S. market, sales in emerging markets ratio has increased to about 13%.
However, Galanz exports has meant the loss of profits, Galanz products generally need to pay about 3% of the tariff, cf competitors lost about 3% of the price of competitive advantage. I am a professional writer from China Manufacturers, which contains a great deal of information about large sofas , recliner sectional sofa, welcome to visit!
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