11 22, States United States Paradise merger grand celebration staged in the capital, home appliances industry attention again focused on the "new country the United States," the body system. The linkage system as the youngest force, Eagle Electric Appliance Beijing branch, also welcomed the following day in Beijing opened two months Madian Day. Despite massive than the States United States Paradise "Wedding" and nothing, when the "electrical" when the reporter called Eagle, the head is still very happy to tell reporters the news.
Since the Sept. 23 opening, Eagle Electric Appliance stores have been stationed in Beijing Madian more than two months, and has always been massive publicity Gome different, this country called the United States to abandon the traditional business model, the main high-end products, desire leave home appliance chain industry chain of the era of low margins in external publicity new army appears low key a lot. Even the subject of Eagle Electric white red LOGO, looks too far with it Gome's red and blue.
Both GOME Group was founded Eagle's ultimate goal is to improve the profitability of the business, or against the chain has entered the Chinese giant Best Buy, for differentiated business model, to avoid blindly low-price competition to the Chinese home appliance chain that is a step forward. Eagle Electric Eagle Electric Appliance General Manager Liu Fei to this idea of competitive differentiation summarized as follows: differentiated market positioning, product positioning and differentiation, differentiation procurement model, differentiated service model.
Low-margin home appliance chain that affect the profitability of one of the major factors, how to solve this problem, has become plagued Gome and Suning, Dazhong their common problems.
Gome (0493.HK) announced recently the first three quarters of 2006 results showed a 9 month sales 17.786 billion yuan, an increase of 41.7%, but the cost of sales also increased from last year's 11.435 billion yuan to 16.12 billion yuan, up more than sales growth. This time the "high position" to appear in the Eagle, the country seems to be the bottleneck of the U.S. desire to break the industry, a move special.
"Most of our imported high-end products, even before the brand has never been sold in China with Gome, Suning of product differentiation to maintain at least above 70%." Eagle Electric Appliance Madian store charge said to the reporters. In the store, "electrical" reporter observed, Eagle said product differentiation is not embodied in the electrical field, but the spread of digital electronics, toys, office supplies and fitness equipment and other products. In the field of home appliances, although the procurement of the Eagle, "Whirlpool", "GE", "Honeywell" and other internationally renowned brand original electrical products, like TCL, Samsung, LG, Siemens and other major brand domestic market but still occupy a large proportion.
"Although Eagle is also developing a number of overseas customers, but the channel's dependence on the United States or the country strong, especially in the field of home appliances." Gome's an insider told reporters. The source also revealed that the product structure as there are still more homogeneous, it holds even within the "The Young with the door," defined as "competitors."
Modeled after the U.S. State determines Eagle in the early days the country is difficult to completely get rid of the traditional model of the United States, while the Eagle is very definitely the leader told reporters, "diversified portfolio," the "humanization of the store settings," "Member consumption system", which are exploring new models of Eagle initiatives.
Eagle on business model innovation, "especially visible in the store environment and service." "Unlike most compact home appliance chain store layout, Eagle Madian store nearly 15,000 square meters total area of the Shenyang store more than 2 million square meters. So in addition to the general counter display products, we have enough space to set up various types of products experience space, children's playground and water bar for customer facilities such as rest. "Eagle official said," In the after-sales service, we also have a dedicated maintenance team. "
When reporters visited the Eagle
found that a total of three major home appliances stores in the layout of the very unique product. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as wrought iron patio bench , woodworking machinery for sale.
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