September 12 at the Diaoyutai State Guesthouse, the Chinese Alcohol Circulation Association, co-sponsored Chinese Academy of brand strategy against China Wine Class brand value of selected activities?? The first "Chinese bottles Cup" China Top Jiebang liquor brand value, brand value of 21.896 billion yuan Yanjing from Qingdao Beer Brand value of 22.515 billion yuan one step. Yanjing Chairman Li Fucheng been appraised as "the 60th anniversary of the China Cup 10 bottles of brand building meritorious service Entrepreneur" is the only type of beer Wing honor entrepreneurs.
The campaign is intended to 60th anniversary of the gift, fully demonstrated the elegance of the country liquor business, which attracted public interest because of their authority more than 500 domestic enterprises to participate in selection of liquor brands, more than 5 months after the network voting authority of experts and industry council, the authority issued by the Chinese wine industry's only brand value ranking.
Accelerate the pace of integration of resources
Yanjing beer, according to the relevant person in charge, despite last year's capital market environment is extremely low, but still Yanjing Beer in November last year, successfully completed the refinancing of work, the additional annual beer production capacity of 100 tons, add malt production capacity of 100,000 tons, "5 million tons to achieve the strategic objectives of production and sales of beer and laid a solid foundation."
Moreover, in recent years, Yanjing Beer for further resource integration, focusing on the market in Shandong, Hunan market, the Guangdong market integration. According to reports, in the Shandong market, by importing Yanjing brand, out of no where competitive brands, operating a favorable turn; in Hunan market, Yanjing Beer (Hengyang) Limited hosting Hunan Yanjing Beer Co., Ltd., to market adjustments and brand restructuring, production and sales to become the largest enterprise in Hunan Province; the Guangdong market by managing the integration of the market growing, sales increased substantially.
By Olympics Marketing Towards the end
Olympics last year, is undoubtedly the best time to upgrade the brand. During the Olympic Games in Beijing, Yanjing Beer has not only set up a service team of nearly 400 people, serving the Olympic competition venues and non-competition venues, the Olympic Games and also assumed the task of the supply of Yanjing beer.
At the same time, since August 10, 2005 to become Olympic sponsors, the Yanjing Brewery launched a series of Olympic marketing. Through more than 1300 million for the capital investment law and order customized 710 000 volunteer T-shirts, the Olympic flame into the Yanjing, CCTV, network channels vigorously for Yanjing brand awareness, amply rewarded the Olympic champion water projects, carry out the "drinking Yanjing beer, see Olympic Festival "series of Olympic marketing activities such as greatly enhanced brand value.
"In Beijing when bidding for the 2008 Olympic Games in Beijing, Yanjing Group launched a series of work to support the bid. When the successful applicants under the 2008 Beijing Olympic Games in Beijing, the Yanjing Group went to the Beijing Olympic-related sectors apply to become Olympic sponsors. "Li Fucheng told reporters that the Olympics is a good opportunity to upgrade Yanjing brand, as an Olympic sponsor, the Group will make full use of this rare opportunity, in Yanjing Beer Sell The five major advantages of areas in Beijing, Guangxi, Fujian, Hubei and Inner Mongolia key layout, while opportunity to expand the national market, so that advantages of regional Yanjing Beer sales expanded to eight.
Earlier, some experts predict, Yanjing Beer will be the theme of the Olympic Games to strengthen Yanjing brand, widely Yanjing brand and marketing in the 2008 Olympics to achieve 500,000 tons by sales growth.
Said, according to Li Fucheng 2009 Yanjing Beer will achieve production capacity 5 million tons, annual output of 2012 Yanjing Beer will reach 8 million tons. I am an expert from China home garden manufacturers, usually analyzes all kind of industries situation, such as custom made prom dresses , mens slippers size 14.
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