Participation in exhibitions, becoming famous, publicity and promotion of new products have become an important part of business strategy. How to effectively make full use of exhibitions, so show the best of the modern enterprise Sell And Marketing Tools to achieve long-term business goals of enterprises is the core issue of concern to many businesses. In our exhibition practice, I will summarize the following exhibiting companies should pay attention to improve the effect of exhibitors:
1, exhibitions, in addition to negotiating business with customers, the exhibition stand should persist. Because sitting in the booth during the exhibition, giving buyers and professional visitors do not want to be bothered leaving the impression. Buyers and professional visitors impressed that, they will not feel your potential clients attention and enthusiasm. Therefore, the enterprise will affect their choice of products and related services.
2, booth exhibitors in the limited space, should not see light readings and the press. Should fully take the opportunity to excite the attention of enterprises and products to attract buyers and visitors to stop for business and product consulting, full of energy to answer the questions, raise their confidence. If you look at a newspaper or magazine, opportunities also result from the loss side.
3, the show should be to eliminate the phenomenon of free food and drink. Because this vulgar, dirty and had nothing to do with the performance of all potential customers will produce very poor impression of exhibitors, exhibitors in turn affect their corporate culture, Management Level, staff quality, product quality assessment, lead to distrust companies and products.
4, attention and found that every potential customer is an important goal of exhibitors. Should make every effort to prevent acts of neglect of potential customers, even a few seconds. Obviously, no one likes the feeling of being slack. If your work is busy, and customers may wish to say hello or let him join your conversation. If you're in a participating partner or next booth talking to people, then should consciously stop immediately.
5, exhibition period, the cell phone to pay attention to the manner and time. Inappropriate calls, every minute, and potential customers will be a corresponding reduction in exchange time. Which directly affect the business objectives at the show. At the show, even if only to find a good potential customer, is also a success. Not appropriate for cell phones, may cause you and your customer often missed.
6, the show made the information should pay attention to appropriate methods. First of all promotional materials costly, not to mention the high costs of enterprises are not willing to promotional materials lost in the sea of faces in vain. How valuable the information will be sent to the hands of potential customers really need it? Mail, is in a better way. In the show, you can tell potential customers, do not intend to let him take too much publicity materials, adding to the burden of his itinerary. After the show, you will send him the material he requested. This can serve multiple purposes exhibitors: It shows the professionalism of the exhibitors; the same time, the method can be followed up with a letter, a deeper impression; also have good reason to do a series of telephone or EMAIL track. I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as baby's first year frames , arts and crafts beads.
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