Today, Pharmaceutical Industry Feel that the situation in the largest market complex, Marketing More volatile environment, a variety of market crisis and crisis management frequently. Face serious challenges, some Medicine Business as often as patients, not help, "styled", which was running around in circles. In fact more so, the more vulnerable companies an even greater crisis and disaster. In fact, the more complex the problem, the more pharmaceutical companies should strive to find the essence of marketing and law, for the complex problems to find simple, clear solution. To know the nature of things must be simple, can simplify the complicated issues, the truth of, directly related to ice-breaking success of pharmaceutical companies. Goldratt, a physicist in Israel and business management consultant, he proposed the famous theory of constraints (TOC), has brought countless business operations on the significant improvements, including the Universal Car , Procter & Gamble, AT & T, Philips, Boeing, including large enterprises are the beneficiaries, of course, less than 50 people, many small businesses. He also has a simple and profound understanding of marketing: "a complex solution is not feasible, the problem more complex, the more simpler solution." Well-known business guru Michael
Porter has profoundly pointed out that "the simplest way is the best way to" simplify and encourage enterprises to change. Simplify marketing by change, can achieve many goals: market strategy from fuzzy to clear; operations to return from the multi-core; Cooperation Relations from complex to simple; resources from scattered to concentrated; tissue function from the bulky to lean; channel structure from a wide and deep to direct; brand management, multi-brand operations to brand integration; customer management from extensive to lean ... ... This pharmaceutical companies are in crisis, is undoubtedly a "good medicine." For this reason, pharmaceutical companies marketing decision-makers and the whole team should be a simple marketing advocates, creative people and executives. Shows that pharmaceutical companies to really be simple, the first thing to do is to control, prevent the marketing complex. Second, simple to "liberate" themselves. To know that pharmaceutical companies really need is a clear and prominent competitive advantages need to put down the burden easier to move forward, with limited resources need to be on the cutting edge ... ... you can say simply that marketing power!
But simple nature of simple, simple is a strategy, simply a vision. Simple is not to operate from the surface, superficial marketing, but good at marketing from the nature of up operation; simply not stubbornly persist, but a flexible and change over the soul. Ford Motor Company once for the stubborn persistence paid the price, Ford said the company's founder: "No matter what customers need, my car is black." Dare say the old Ford was, because when auto demand, Black cars are very popular, just a "daughter of mentality, the Emperor." However, the 20th century, after 70 years, the rapid development of automobile industry, marketing concepts updated, new marketing approaches emerging, but Ford still cling to the past of styles and colors a single product idea, and made business almost closed down. Later, Ford began to reflect, to accept a new marketing concepts and methods, according to the needs of customers to produce cars, only to re-open the market, reversing the market weakness. Not difficult to see from this example, marketing concepts determines the direction of corporate marketing. However, the marketing concept must be transferred along with the market, the market is thinking the market first, then the concept of the market and, finally, the operation of the market.
Marketing for the simple nature of the six pharmaceutical companies should be the depth of perspective to grasp:
So-called "focus" is to focus, concentrate, concentrate. A focus on business are often able to spend their time, energy and wisdom to do things to maximize the enthusiasm, initiative and creativity to achieve marketing objectives. Achieve focused concentration of companies can send a lot of power in the following areas: First, focus on core business areas; Second is to focus on core brands; Third, focus on the fine; Fourth, focus on specific target markets; Fifth, focus on the core channels and channels business; 6 is focused on specific types of customers ... ... In fact, the more focused, more likely to succeed. In business, there is such a famous saying: "Success is to do simple things to repeat. I am a professional writer from China Auto Suppliers, which contains a great deal of information about 20 foot storage container , heavy construction equipment rental, welcome to visit!
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