With the advent of the National Day holiday, had been "warm" for nearly a month of the consumer electronics market, "Golden Week" last war had begun.
Magnates did her best, the style all their own, trying in this near-tragic
Greater share in as much as possible.
States United States Main "
. "As usual, Gome with great strength, still main" price card. "Price reduction has become the preferred destination for business magic, and much of" price war to continue in the end "of the determination. Back in early September, once each the head of Gome and China Paradise, the call of common interests, the joint play "30 billion cash to buy" the book of war, to the capital of other home appliances chain enterprises, "strong words." Gome, said Li Juntao, general manager of distribution centers adopted In and Paradise co-sponsored 3.0 billion cash purchase, all purchases are to the widest range of models to satisfy consumers needs and to reward the audience the way consumers Pratt & Whitney, none other is the unprecedented magnitude.
Suning apply "service brand." To deal with Gome, Yongle of the joint challenges, good at striking back Suning announced in a few days before National Day, will spend one billion yuan "hoarding" Golden Week. Suning north China Fan Zhijun, Chief executives, said Su Ning 1 billion yuan purchase will "catch" all the mainstream market
The best-selling model, by means of customized underwriting, capital goods market forced prices down 15% overall.
But "bottom line" perspective, Suning clearly not "treasure" of all charges in the "price" the. Fan Zhijun bluntly: just gather popular means lower prices, which slashed prices of the appliances will not be many, or sell more businesses will be thanks to the greater. The "National Day Price Guarantee" services are characterized by the true essence of Suning's "killer." "National price guarantee" that if Suning recently purchased the product price cuts in the National Day period, whether it is factory price cuts, price cuts or Suning, Suning customers will be compensated the difference. The industry believes that Suning this, over-concentration of the consumer during the National Day "Consumer Desire" has been released before, consumers, merchants and manufacturers to "win" initiatives.
Sized "sword pay attribute" main attack
Market. And Gome, Suning compared with giants such as "Lotus Just Buds" of the medium and large appliances, the price of power is neither flame nor a strong after-sales service team. But the large and medium choice
Strategy is quite novel: First follow the department
Introduction of "36 hours without closing" of the "all-weather Marketplace", although "small
"Some, but this is still to win a lot of popularity for the medium and large. Second, evasive main attack the mobile phone market. The Golden Week banquet, the cake is undoubtedly the largest flat panel TV, but Gome, Suning two" big brother large "eyeing under sized smart and unwilling to choose a cell phone, and through a lucky draw and play television programs and other" small means "to seize Suning, Gome night market left blank, can not but say that is a rack their brains to the initiative. I am China Hardware Suppliers writer, reports some information about fast fold projection screen , 16 9 projector screen.
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