When Home Appliances Chain stores at the rising cost, declining effectiveness of a single shop, the open stores to become an inevitable trend. The store not only the largest home appliance brand more into the community, close to people's lives, starting in 2007, kitchen electric brand shops have mushroomed rapidly expanding, and showed a rapid development momentum.
It is understood that, as early as the beginning of 2007, many domestic first-line kitchen stores electricity enterprises have introduced plans.
Million and , MACRO first set foot in; Ying Qi subsequent implementation of the "Ying Qi Green Kitchen" Fortune strategic partner investment project, the products involved
Range Hood , Gas stoves , Disinfection cabinet , Cabinets, Yuba , Water heaters and kitchen products, and is expected to be completed in the shop this year, 500; Vantage has launched the "Starlight Program 580 Project"; Divine spend 33 million yuan to implement a "seek the Divine, 2008 Fortune strategic partner" of the channel strategic project in the country two, three, four-round construction market distribution channels, the implementation of Shenzhou product franchising business, plans to open a 1000 year-end stores.
Need Bo Feng, director of strategic communication agency, said that since the country the United States and Yongle, Dazhong after the merger, the relative number of chain stores, "scarce", bid higher. Single-store chain store low quality earnings, especially in the East China Jiangsu secondary market, home appliance chain store low percentage of profits, kitchen electrical appliance chain store business into only about 40% of the stores are profitable, and those who do not profit shop also diverted the resources of manufacturers. Need for Policy Research on media institutions, according to estimates, the current enterprise into a single store chain stores selling a variety of annual cost of about 300 000 -35 million or more, if companies can not be a single store sales break 1 million yuan will be a loss. In this marketing costs, businesses can open up 34 shops.
Guangdong Shenzhou Gas appliances, general manager Liu Bingyuan said that the current
Gas Appliance The products are in the extended enterprise, from the range hood, gas stoves to disinfect counters, sink, microwave,
Rice cooker ... ... Basically involved in the whole kitchen. Through the stores, businesses can close, easy to provide consumers with the overall product solutions. Meanwhile, the company set up shop at the same time, you can establish a comprehensive standard of customer service system, if an enterprise in order to store as a carrier, you can day after day, step by step system will recommend this service to more consumers groups, and the full integration of all corporate and brand management concept, and establish the overall corporate brand image, enhance brand impact.
Ovid Consulting Technical Director Sheng Zhe that the current secondary market purchase of kitchen appliances is changing locations. With the overall kitchen, the rise of the overall bathroom, a lot of gas appliances, water heaters and kitchen appliances sold in the building materials and home markets. And building materials, home rental market, most of their business to the enterprise space, more suitable for store's survival. This channel forms in the affluent town three or four markets even more practical significance, because the home appliance chain is not concerned about the market temporarily, in three or four up shop the market rate is not high input and output is limited. The three, four years on the market this rapidly expanding demand for kitchen and bathroom products, kitchen and business expansion is the blue ocean interaction in the joint company, the store could become a magic weapon for winning business. I am an expert from China Textile and Leather, usually analyzes all kind of industries situation, such as wall clock picture frame , stainless steel wall clock.
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