BR in the|
Retail area, one corner of the regional companies located in China, one is ranked as the world's largest companies, home appliances and Silver Exchange
Suning Guo mainstream camp are outside the United States and other non-mainstream force. While living in the edge of the mainstream camp, but they are reshaping the business model, industry chain, repair and expansion of channels, the helm but the future of the market reveals the ambition and opportunity.
The Da BR his head down, finally sold to large and medium electrical States United States, in exchange for 3.6 billion worth went to the new vision; refused to bow down
Lost in pain and helplessness triple, was forced into the case a long way tug of war; long bow CHEN years, finally have the opportunity to drive the fate of the U.S. ship of state, but in the back of the head of power is still huge Wong family.
BR Those who do anything they want in the Chinese home appliance retail market's biggest names, have experienced in 2008 in the role of the switch. As initiator of the completion of the plan after all
, But suddenly one turned into endless dark prison, leaving only a desperate Gome. In 2008, as Wong Kwong Yu as a person's whims, the Chinese home appliance retail market are constantly severe shock.
BR Who led the powerful, appliance retail market rules are in order of collapse and reconstruction process. And to
"Type of financial" expansion to represent the old order, is clearly not the industry's future.
BR Fortunately, there is another force, although they are not strong enough, they have not become an absolute in this area influence, but we see their ongoing efforts to try and continue to be the whole industry chain recognized the various roles.
BR Jiangsu Electric Chain Silver Exchange Limited (Exchange Bank appliances) and Best Buy, in the home appliance retail area is located in a corner of the regional companies, one is ranked as the world's largest enterprises, not one order of magnitude compared with the few people on. But between them there is a very delicate point and the same competition in the mainstream electrical chain and business models before they are careful to play the role of non-mainstream innovators. In the industry chain and promote the restoration, in consumer understanding and care, even for its own business model is to explore the rhythm, the attitude exhibited by the two companies is remarkably similar.
BR Mode: attack the Blue Ocean and return to the rational
BR Exchange Bank: passion went to a new Blue Ocean
BR 2001, at the Huang Guangyu of Gome has been unified brand, the establishment of chain and opened the chain directly to the manufacturer when purchasing, Cao calm of his wide exchange of silver appliances also aware of the chain of appliance stores to go the route expansion. However, Cao wide flat area in Yangzhou has a modicum of success with the exchange of silver appliances, to Shanghai, Nanjing and other places when the study found that cities in the appliance retail competition is very fierce in the capital strength of the premise is not strong enough, big Urban expensive rental, personnel,
Costs will be very easy to wear down their.
BR Urban sprawl opponents road has been sealed, Ping Cao a wide turn, has been found hiding behind their rural market, he began to look very carefully looked at from this vast land.
Gome and Suning have BR at different time points into the rural areas of rhetoric published. However, dispersed rural market consumer products with lower margins, higher logistics costs, and weak profitability objective reasons, are restricting the scope of the seer into the pace.
BR More widely as chicken ribs market, the more the characteristics of a blue ocean, the key depends on who can find the entrance of Blue Ocean. The next two years, Cao Ping constant width to the countryside to visit and study, think about how to do 34 markets. After two years of research, exchange of silver appliances in 2003, launched 34 markets advance strategies.
BR Convenient to solve the problem of rural consumers, the most direct way is to store electrical door open to farmers; and settlement 34 markets consumer confidence, the most effective method is to use a unified brand and unified goods, uniform pricing, uniform
Chain stores, consumer trust by the vulnerable local people to manage.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as ambient 56k external modem , external and internal modem.
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