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Home plate "lack of core small screen" of the market less competitive by grehh hernjer





Article Author Biography
Home plate "lack of core small screen" of the market less competitive by
Article Posted: 08/09/2011
Article Views: 118
Articles Written: 1951
Word Count: 665
Article Votes: 0
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Home plate "lack of core small screen" of the market less competitive


 
Business,Business News,Business Opportunities
I Meng: Guangdong Suning Marketing Manager



Zhou Fengyi: New Branch Manager of LCD sales center in Guangzhou



Huang Mu: Haier TV 23 markets to promote Manager



Xu Yong: Amoi Guangzhou branch in charge of



Xie Junsheng: Konka, Guangzhou Branch Marketing Manager



Li Ruiying: Hisense Guangzhou Branch Marketing



Local flat-panel business, "lack of core small screen," the state has long been criticized by industry for the local flat-panel business, its weakness lies in the fact their new product development planning and rhythm, must rely on changes of the upstream product supply business be. The panel prices to the impact of the domestic machine manufacturers more competitive in the market performance decline, to enhance competitiveness, the most pressing is the need to change? How to do it?



: In the past few years, the domestic brand in China flat-panel TV market share reached 74.6%, while the after 2005, a market leading position was occupied by foreign brands. "Lack of core small screen" of leading domestic brand in the market is difficult to make a leader. The priority access to the upstream industry chain and R & D core technology.



First, to date, domestic brands have not really entered the upstream industry chain. If you lose the advantage of the industry chain, means that our products do not have the independence does not truly dominant. Changhong also make the plasma panel, I think strategically it is correct;



Second, our biggest bottleneck is not the core technology. 1 to 6 months of this year our exports to foreign TV, down 51% last year. Because the United States on China's color TV to impose high royalties, China's color TV exports to the U.S. have been limited, the core technology really leads to a very passive now.



Fu Lizhong: Qinghua into the flat, we all know that we did last year, a corporate image of the publicity, we would have integrated a digital TV, front-to back-to-end integrated technology advantage, our standard digital signal transmission by the Tsinghua University program should be to achieve digital transmission standards in China, Tsinghua Tong Fang is about 65% the proportion of patented technology. Therefore, Tongfang, at present to do the end product, making flat-panel TV, in itself a technology accumulation, in the future is to be based on a technical level, the core competitiveness. For Tongfang speaking, the present is a core competence in this area will be combined in future digital transmission equipment and terminals with our TV Show machine to be a better combination, this is the future direction of development. Therefore, Tongfang speaking, the situation now is very difficult though, but still full of confidence.



Road Thunder: comparison in terms of joint venture brands, domestic brands are on the rise period, the funds are not sufficient, and an LCD or plasma production line will need to spend 2 billion U.S. dollars, and there may soon be replaced by new technology.



Therefore, there is no need at this time fully involved in the upstream industry chain, but should do well at this stage what is possible.



Yong: more foreign products, in terms of price, style and so have the comparative advantage of domestic products, quality, and fully cross the border. So I think that the cause of domestic brands, foreign brands in a market less than brave, the most critical reason is that a brand reputation issues, the consumer reliability problems.



The current price war launched by foreign brands, personally think that they are at the expense of their brand reputation, with this brand of non-renewable resources, in exchange for temporary sales. I think that China's domestic brands do not sell ourselves short, long way to go ahead.

I am an expert from China Textile and Leather, usually analyzes all kind of industries situation, such as kia auto body parts , vehicle license plate recognition.

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