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Suning Appliance stores nationwide first new Yetai?? SUNINGELITE boutique will debut in late
, President of Suning Appliance marketing headquarters, said Jin Ming: The type of stores will line the main market for high-end consumer groups, and to achieve the product selection, a kind of category, the overall solution, simple and marketing a series of characteristics.
Learned that Suning will use this as a starting point for Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other domestic first-line market chain of distribution, is expected to open in three years, the region of 100 SUNINGELITE boutiques, including Beijing's first boutique will be the end of January 2010 debut, which also marked the Chinese home appliance chain based on the geographical coverage from the past, the main market segments start to gradually enter the main ideas of a new stage of development.
Appliance sales market segmentation stage, and new stores came into being Yetai
Executive president of Suning Appliance marketing headquarters, said Jin Ming, China's economic development, accelerating the urbanization process, people's living standards, consumer habits, and the Chinese home appliance chain the current development trend, the urban commercial real estate and various pattern changes why the Comprehensive gave birth to this new SUNINGELITE boutiques.
With China's rapid economic development and per capita income growing year by year, the resulting increasing the proportion of white collar workers, for the opening of boutique provides the basis of consumer demand. China has become the fastest growing global middle class. According to the World Luxury Association survey data, 2015, China's luxury goods will account for 32% global market share, and will overtake Japan, which has become a second-tier markets, the rapid development of high-end consumer market, one of the signs.
The rapid development of domestic commercial real estate for the opening of boutique property provides a good foundation. Line the city's commercial real estate becomes increasingly sophisticated, including major shopping Malls, urban commercial complex, small and medium sized rail transit construction subsidiary shops, high-end residential and other commercial real estate subsidiary business increasingly rich resources to develop site Suning Boutique The property has a good foundation.
Market changes in consumption structure in the upper, middle and high-end products and imported products
Rising, to the creation of boutique offers product base. The current pattern of household electrical appliance industry is highly concentrated, companies are changing to
Mainly low-end marketing, hopes to increase high-end products in the production and sales ratio, and create more value for consumers. At the same time the proportion of domestic consumption of imported household appliances are also constantly increased, while imports in the domestic appliance is not currently own sales channels, rather scattered, can not improve the product quality feel. Therefore, boutiques and high-end models to meet the needs of consumer groups and manufacturers to buy high-end products for the needs of sales channels.
Own boutique building is also Suning chain development strategy. Nanjing Xinjiekou 1999 the first comprehensive domestic appliance shopping centers since the establishment of the decade, Suning Appliance by continuous horizontal expansion and vertical penetration, has been relying on a standardized chain of copy to complete a secondary market for the basic store layout, covering the core business circle, second circle and the community's flagship store, the center stores, community stores have been completed on the city's geographical coverage. Suning gradually shift to the precise target market segments of chain development, through market segments, customers, products and
Gradually from the mass-consumer market to the various sub-groups and gradually extended, in order to further expand consumer customer base, increase market share.
The above factors, SUNINGELITE boutique market segmentation strategy is a new generation of home appliances under the Suning retail formats, the main base for a second-tier market, the largest population of white-collar workers in high-end consumer groups. This model covers wide population, and has developed a national development plan to expand, so it's landing will mark the development of the Chinese home appliance chain has been fully started entering new market segments based marketing stage. I am a professional writer from China B2B Market, which contains a great deal of information about g force video cards , pci bus video card, welcome to visit!
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