Downturns in life had lost 20 kilograms storm Li Dongsheng, still full of courage to keep on fighting.
6 1st, 2007 the International Year of foreign enterprise groups will be held in Beijing, the face of the outside world has been uproar and even the failure of argument, TCL CEO Li Dongsheng, chairman of the face and expression is not depressed, he was always gentle frankly, TCL Group do not want to be the failures of overseas acquisitions this year, they will focus on recovery of the domestic market.
"International Business Enterprises is a tough fight, and be mentally prepared to fight a protracted war." Li Dongsheng said that he hoped, TCL Group's two overseas acquisitions to give all ready to go out of business accumulating overseas experience and lessons learned. Currently, they have carried out a profound reflection.
Li Dongsheng introduction, TCL internationalization process has gone through three stages. Back in the early 90s of last century, TCL Group, began to OEM (Original Equipment Manufacture) the form of international brand OEM. "Because of this in the form of less investment, less risk, subject to small fluctuations in foreign markets." The end of 1998, TCL Group, the global emerging markets began to cultivate its own brand, sales network and financial capacity. "The first plant set up in Vietnam, are not familiar with foreign markets due to a loss of 18 months before the start profitable." Then, they gradually started in the neighboring ASEAN countries business, "because these countries and our almost, where business We have advantages of relatively easy to expand and replicate it for the TCL Group, the experience gained overseas. "
In 2000, TCL Group's overseas operations more than the domestic market.
Then, "in virtually all brands are sold in the U.S. and European markets," Li Dongsheng deeply attracted the attention, in July 2004, TCL Multimedia (TMT) mergers and acquisitions French Thomson TV business, the two sides established a joint venture company TCL Thomson (TTE). The new company selling TV in Europe and the United States. In the same year, enthusiastic lightning TCL Group also acquired Alcatel's mobile phone business.
"Mature market and monopoly are the two characteristics of American and European markets, if their brand to win the appropriate market positioning, you need a long time and huge investment." TCL Group's acquisition of this road to go overseas "The aim is to lower costs and less time and risk into the European market." said Li Dongsheng,
Although the acquisition of the two loss-making enterprises, but, according to capture the experience of Vietnam, Mr. Li is still passionately declared, use the 18-month time losses in the European market.
At that time, the French Thomson TV business losses mainly in the North American market, this, Li Dongsheng, executives led to his research is how to focus all their efforts on improving the North American business. "When I saw the integration of the European record, think the problem is not too large, according to the operation of the existing system, I made the most optimistic estimates, 1 million profit by 2005." Optimistic that in a set of data originated from North America business loss in 2003 of about 90 million U.S. dollars in 2004 to reach 120 million U.S. dollars more over the same period of European operations only small losses, one million U.S. dollars.
To the second half of 2005, Li Dongsheng found that the situation on the European market worsening, despite a series of personnel changes, but has not achieved significant results, then a loss of 8 million. "We found there is a big problem, but due to lack of preparation, at that time did not even know where the problem is." By 2006, TCL Group, the losses in the European market reached 2.2 billion euros.
The contrary, had not favored the North American market are made good progress. "In 2004, the North American market loss of 120 million US dollars, by 2005, deficit reduction of 4,500 million, the second half of 2006, current profitability, and this year's expected profitability throughout the year. I am a professional writer from China Chemicals Products, which contains a great deal of information about garmin gps street pilot , gps systems for cars, welcome to visit!
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