Recently attended a friend's wedding, refreshing our memories. In addition to the wedding process more distinctive, the most attractive than the bride's costume dress. Pearl Earrings, pearl necklace, pearl Wedding ring Make the bride beautiful, yet still elegant and loud praise. To inquire after a friend, that day is the bride wear, "Snow Child" Series Pearl Jewelry .
The first I have learned from some media reports, "Snow Child" Pearl was "snow child" Foreign pearl press conference declared: He will lead other Chinese pearl jewelry company, launched on Diamond The tough fight. Industry known as the "Pearl Diamond struggle." Now see the real product, that this noble spirit of the pearl, the diamond is indeed unparalleled. China's pearl jewelry seems to one brand known as the "snow child" really deserved reputation pearl. As a marketing person, but as a Chinese, traditional Chinese symbol of hope for the revival of pearl culture, contribution to the humble. In this, the revival of China's pearl jewelry way to talk about their views.
Know thyself, know yourself An old saying: to know ourselves, can only know yourself. To beat the competition, we must first understand the competitors, to find weaknesses in opponents, and even soft spot. Well, diamonds from the weaknesses which we can attack? Listed below:
1, the formation of diamonds, there is no vitality, lack of energy. The pearl is the spiritual, life.
2, Diamond lack of culture, a product of the new economy. The Pearl has a long and glorious history.
3, Diamond is the West's exotic, a symbol of Western culture. The pearl is a symbol of Chinese traditional culture.
4, love the diamond orientation, Consumption Basically from the wedding market, space is relatively small, concentrated.
First three, and Chinese consumers as the emotional communication to inform, seek access to consumer acceptance. Recognizing that the fourth point help enterprises to effectively market position pearl, you can avoid the diamond wedding market positioning of love can also be diametrically opposed, to seize the wedding market, which depends on the company's strategic options.
Emphasis on promotion of pearl Diamonds in the world of pop and DTC a hundred years in the worldwide effort to promote inseparable. DTC1859 founded in South Africa's Northern Cape province, the world's largest supplier of the original drilling, now account for 80% of the world's natural supply of the original amount of drilling. In order to boost world demand for diamonds, DTC Diamond Trading Company was set up specifically for marketing and sales, through its global coverage of the Diamond Promotion Center and the Diamond Information Centre Network , DTC diamonds using 21 kinds of language promotion and publicity work for the jewelry industry and the media to provide assistance and professional advice. Most importantly, to help consumers understand diamonds, diamond driven trend. DTC's Advertisement Phrase "A diamond is forever, a permanent spread" into China since 1993, a significant shift in the wedding customs of the Chinese urban consumers. Diamond deposition in the absence of Chinese culture, diamonds have become the most popular urban consumers of jewelry, diamond consumption reached 1.4 billion U.S. dollars, in large part due to constant publicity DTC diamond concept. Similarly, the Tahitian pearl international advocacy associations in the United States, Europe, Japan, China, Middle East and so on with 12 offices. Promotion of the Japanese pearl pearl marketing year series of activities undertaken to promote the active pearl consumer market.
Pearls in "pearl diamond battle" to win, to be carried out again on a large scale promotion of pearl jewelry, pearl jewelry which requires the joint efforts of the industry. It is reported that the Gemmological Association of China will set up a "China Pearl Promotion Center" permanent body to promote "pearl", and "Beijing International Pearl Festival" and other promotional activities have also been a number of columns the handover ceremony.
Comprehensive low-cost building brand differentiation I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as casual wear for women , create own t shirt.
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