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Over the past decade, the American public has been entertained at the box office with movies featuring many of the Marvel Universe’s big name superheroes. Epic sagas such as the Spiderman and Iron Man series as well as recent films featuring Thor, Captain America, the Incredible Hulk, the X-Men and many others have captivated millions. Such tales have also spilled over into the realm of merchandising with video games, action figures, toys, apparel and many great collectables. Because of Marvel’s rise within the merchandising industry, online shopping has become a prime market for those looking to bring these toys and great collectables home. From myreviewsnow, below is a brief history of this companies rise to an industry leader as well as some of the main aspects of their merchandising campaign. Built on the ideas of creators Stan Lee, Jack Kirby and Steve Ditko in 1939, Marvel started as a comic book company, introducing America to such superheroes as the Fantastic Four, Captain America, the Amazing Spiderman and many others. Spinning tales of epic battle between good versus evil, Marvel continued to grow and flourish throughout the twentieth century eventually spinning into the world of toys, games and movies based on its vast universe of characters. Marvel.com lists all of the information about their universe of characters for individuals to find. Switching gears to the merchandising aspect of Marvel’s approach, many of the toys sold by Marvel today are sold via online shopping. Whether it is the latest video games, board games, action figures or apparel, one can buy or sell any of these items online. In addition, the best part of online shopping is the ease in which one is able to shop from the comfort of one’s home, while having the products delivered right to the buyer’s front door. Furthermore, should this online shopping for Marvel products be a gift for someone outside the home, delivery to the recipient’s home address is a piece of cake. The first of the three main areas where Marvel merchandises its products are video games. With over half of the United States owning at least one, if not more video game systems in their home, the market for video games featuring a plethora of Marvel superheroes is as expansive as the Marvel Universe itself. These games allow for single-player action that in many cases follows the latest movie Marvel released featuring the same superheroes. In addition to the single-player variety, many of these video games also feature multi-player options allowing the gamer to play not only others in their home, but with online capabilities, they can play alongside someone on the other side of the globe. This has proven a multi-million dollar industry for Marvel. Coming up a close second to the video game side of the business, the action figure and toy line Marvel boasts is equally impressive. One of the best things about this market is the ability to have multiple versions of the same character that support the same movie for which they are released. For example, with the movie Spiderman III, one could buy a standard Spiderman action figure featuring the classic well-known red and blue outfit, the black Spiderman suit featured in the movie, or a Peter Parker action figure that featured Peter Parker in plain clothes. Finally, there is the line of apparel that features any number of Marvel superheroes. From baby clothes up through adult sizes, there is no shortage of variety when it comes to featuring the Marvel Universe on individual apparel. Whereas this third brand is not pulling in as much money as the first two mentioned, it is still a multi-million dollar industry year after year. Ultimately, much like many of the superheroes they feature, Marvel is an industry-leading juggernaut in its own right. Offering a variety of options through online shopping, whether it be video games, toys or apparel, if there is something out there consumers want when it comes to superheroes, Marvel most likely offers it in many varieties to please them. For more information regarding Marvel merchandise, please visit MyReviewsNow Shop At Home.
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