Independent musicians are always looking for new ways to promote their craft. There was a time when band promotion involved hours on the street distributing posters and competing for local media attention to get people motivated enough to attend a show. Modern musicians are now able to take advantage of various social media websites to reach a wider audience and keep fans engaged. Designing a slick website can be a good way to present a professional image and give fans a central location to get information about upcoming events. This is the place to post musician biographies, publicity photos, videos and music samples. Updating the website continuously with fresh content will encourage fans to visit frequently. Social media sites offer another level of interaction with fans. Musicians can use these sites to post an exclusive music mix, announce a secret show location or offer free tickets to active members. Integrating social media accounts with a main website will help reach more people. Musicians may find it easier to hire someone to set up and maintain social networking accounts but personal interaction is important for keeping fans interested. Giving the fans that close connection is the best way to encourage them to spread the word. A strong fan base is a valuable resource for staying in touch with the public. They can offer input on merchandise designs and provide instant feedback useful for marketing. Creating an online community is an effective way to stay in touch with fans and give them a platform for interacting with each other. Offering special contests, exclusive content and discount offers are all effective ways to attract new fans and keep existing supporters coming back for more. Word of mouth marketing will always be important but the Internet is a valuable tool for band promotion in the 21st century. Indie Mic is a band promotion a social portal devoted to all things concerning music. We are a member based website, that exclusively showcases, markets, and promotes independent musicians, from all genres of music, through online video submission. (http://www.indiemic.com)
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