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incentive travel is a subset of an incentive or a loyalty program that is implemented by an organization. It acts as a reward for their exceptional hard work or motivates them to work harder. It also functions as a tool to change the behavior of the employees to a dedicated one, improves the profit obtained and customer engagement. The organization organizes a package travel and offers it to its esteemed employees or customers as a treatment to improve their morale or pay for customer loyalty. These services are treated like investment to the institution and returns are often evident as the profits have been observed to increase in the ratio of 4:1. The package is thus directed to the whole organization and not a single department that is affected. When effectively directed, it has a greater impact on the targeted group and is often preferred to other forms of incentives such as monetary incentives as it is experiential. It also serves as an opportunity to create the bond between the institution and the participants. They will therefore, feel that they are actually a group with one interest. The organization can take this chance to harmonize its relations with them and redirect them towards the goals they plan to achieve. Thus giving them a collective sense of direction. The programs are always designed such that those who perform exceptionally well are rewarded. They thus work extra hard to get the prestigious recognition and the experience. This thus increases the production and the profit margins. In relation to the customers, a set target is often set, and employees who beat the target are brought together by the institution and offered the package. Many people are hence attracted as they want to have the experience thus increase sales. The incentive travel is thus one of the best ways to have the staff of an organization motivated to give their all to the organization. This is because it is not easily forgotten since it is experiential as compared to monetary incentives. In monetary incentives, the increment enters ones daily expenditure and soon cannot be remembered as it often makes no difference when prices increase. Cascadia Motivation Inc. is a full service performance improvement firm, leading our industry in client success, relationship building, loyalty marketing, event and conference design and incentive travel.(http://www.cascadiamotivation.com/travel.html)
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