|
A press release is the link between the company, the journalists, the general public and the customers. Once the press release is written, the submission part should be considered. However, it is very important that the press release is well-written. The press release should contain the attractive headline, with an attention grabbing introductory paragraph, the necessary features but also explanations about how, when, why and where the events are taking place. The closing of the press release should invite to action, to buying at good prices, testing products and so on. Provide extra information on the company and make sure everything is well written, correct and concise. Remember to provide correct company contact details. Using a guide for obtaining a correct format press release may be the wisest choice. Borrowing or even buying an AP Stylebook will help perfect the press release writing skills. When submitting the press release, it becomes necessary to make a list of key personnel to send the press release. A good idea is to send the text to local media, TV, radio stations but also local newspapers. Some research is necessary in order to obtain telephone numbers and call ahead for more information. For example, it is necessary to observe whether the press receives press releases by email, by fax or through a hard-copy. It is helpful remembering the fact that the media does not involve in helping businesses very much. The media is interesting in gaining attention and obtaining popularity. Thus, provide good and to the point information but with a touch of professional advertisement spirit so to say. It is the best alternative both for the company, for the submission process itself and for the media which will gladly support further collaboration in this context. Remember to provide the press release text in the email if this is the chosen variant. Do not attach a file since many of these emails are deleted due to lack of time and because some of these files may carry unwanted guests. So, an email with the actual press release text is the best way to communicate with the press under these circumstances. If any photos are necessary, since they are recommended, avoid sending them by email but note the fact that they are available upon request. Photos can overcrowd the email and may even send the press release directly to junk mail and this is why photos should be offered only when requested, when speaking of email correspondence. If one has called before emailing or faxing, it is necessary to give another call after sending the email to insure that it has been received in the correct recipient and that someone is taking care of the work. Avoid resending the press release unless someone asked for this. A simple follow-up call should suffice. Internet press releases have become the most cost effective methods of sharing press release. The possibilities of improving sites visibility and obtaining large number of targeted visitors have developed over the past years. Consequently, a well planned strategy can lead to successful, cost effective internet press release. Nowadays, it is quite easy to successfully submit press release. For more resources regarding Press Release or even about Internet Press Release and especially about Submit Press Release please review these pages.
Related Articles -
Press Release, Internet Press Release, Submit Press Release,
| 
