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Bulk Printing The Concept of Bulk Printing As the name suggests, bulk printing refers to a high volume of printing. The most common formats for bulk printing includes magazines, brochures, flyers, newspapers, journals and catalogues. Orders need to be processed at high volumes in order to secure high circulation, if we found our favourite magazine or newspaper out of stock it would mean a loss of profit for the supplier and the printer so it is vital that bulk printing orders are carried out quickly and correctly. Bulk printing tends to reduce the costs of printing per item, thanks to the economies of scale. Profit is earned from the price of the magazine or newspaper, or if free, from advertising. Bulk printing is usually cheaper again if accessed through a print management company rather than going direct to a printer. This is because a print management company, or even a print broker, will be able to combine their orders and use trusted printers, giving you the choices rather than the limited client freedom with independent printers. Considering three typically bulk produced mediums we can examine the extent to which bulk printing affects publishing production. Firstly let us consider journal printing. Journals are generally not as mass produced or as profitable as magazines or newspapers as they cater for a specific category and are generally more concentrated in information, that is not for light reading. However how can bulk printing apply to this format? Bulk printing can also be utilised in smaller production numbers but only through print management companies. Print management companies ensure the same price for small scale publishing as for large scale. This does not apply if you go to a small independent printer, whilst it is cheaper to print a larger order the individual costs for a small order still apply and are more expensive when employing direct printers. Secondly there is brochure printing. Brochures can be used in a wide range of ways, most commonly for advertising purposes. Brochures are an effective tool in promoting ideas and giving people something to put in their pocket and refer to at a later time. Bulk printing applies to brochure printing in the same way. It is advantageous to print as many brochures as possible as this ensures wider circulation, however it is also important to highlight interested audiences - otherwise brochures will just be put into the rubbish without even being read! The final example of bulk printing is magazine printing. The magazine publishing process is particulalry important due to the quality of the magazine itself. Magazine’s tend to have high quality, glossy paper and tend to be more expensive because of this. By bulk printing, magazines can cut down their printing costs and ensure that everyone gets their copy on time. To learn more about bulk printing and other printing guides visit here. Or for a free, direct quote visit Alban House Print Management website.
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