Every webmaster's job is to try and increase the popularity of his website using several techniques, but in order to get it over the top, the best thing a webmaster can do is refer to qualified SEO approaches. The options are diverse and come with their pros and cons, but you should be able to make an informed decision based on the amount of money you're willing to spend and the one of time. It's true, most link building systems and tactics may turn out quite expensive, but there is always an affordable alternative. In this case, that would be a web directory submission service. |
It may be the underdog solution from a financial point of view, but the benefits of directory submission services are undeniable. Leaving aside its cost-effectiveness, the technique helps solve two problems at once: it boosts your website's visibility via search engines and it attracts web traffic. How does it work exactly? Nothing simpler: the visibility issue is dealt with through the establishment of good inbound links, while the traffic matter is answered to by choosing directories that are popular and are able to provide credibility and good reputation to your site.
Even if you completely lack the budget to employ a directory submission service, the upside of this practice is that it allows you to submit certain kinds of directories free of charge. Surely you'll face more waiting time for processing your request, but that is not such a bad side-effect, considering the benefits. Nevertheless, patience should be one of your virtues and I would advise a down-to-earth attitude towards your expectations. You should look at it as more of a long-term strategy rather than an immediate results one.
Now, if you are not the patient type, you can always opt for paid directory submission services. Even so, you should be aware of the factors that may affect your results. Among them it's worth to mention the ranking of the directory, the position of your site on the page and of course the PR of the whole category that encompasses your site. You should also take into consideration the competition placing their resources on the same page.
The idea of niche or authority website linking may seem more convenient than dealing with a directory submission service, for a major influencer here is the fact that the same section may include other websites just like yours, which may increase your chances of successful link building. Maybe the popularity growth of your website will not be significant even if you find the right resources and manage to gather inbound links – although that is highly unlikely – but surely the traffic attracted by such will be more than relevant. Nevertheless, if you choose this strategy over directory submission services, you might want to take into consideration fees you'll need to pay on a monthly basis , whereas most web directories would only charge you one time.
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