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Callebaut, the biggest brand of chocolates by Russ Murray





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Callebaut, the biggest brand of chocolates by
Article Posted: 01/02/2012
Article Views: 60
Articles Written: 677
Word Count: 496
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Callebaut, the biggest brand of chocolates


 
Food & Beverages
The chocolates were always a favorite food article for people for the past one century. From the earlier plain chocolates, they have evolved to more delicious and attractive ones with various flavors and aroma. During this period various chocolate manufacturers have come and done a lot in this regard. Or in other words, you can say the present day chocolates, are the result of the continuous and collective efforts of all these chocolate manufacturers. Instead of concentrating only in making money, if they have not indulged in continuous research and development activities, this much variety of chocolates would not have come in the market. Though there a number well known brands are in chocolates, Callebaut is one name that stands apart.

Callebaut, which has started as a Belgian company and started manufacturing chocolates in the year 1911 created a niche of its own in the world of chocolates with its innovative products. Over years it has become the most favored brand of chocolate in Europe. Callebaut dark, callebaut semisweet and callebaut chocolate bulk have become fast moving items. The reputation and the good will they enjoyed was attracted many other chocolate manufacturers towards callebaut for making business tie ups. Finally in the year 1996 a Swiss chocolate manufacturer Cacao Barry put forward an offer and accepting the same both the companies merged together to form a new company called Barry callebaut. This merger certainly gave a boost to the brand value of the name callebaut. With the additional network of marketing it got through this merger, it could spread its brand name to many other places of the world. Thus in the year of 2005 Callebaut has been announced as the biggest brand in chocolates with a wide acceptability and with a great number of loyal customers.

In this journey, there are certain milestones too. Callebaut dark, the chocolate that has been manufactured from the dark cocoa powder has been first in its category. Since then many companies have started manufacturing these types of chocolates. Callebaut chocolate bulk was manufactured to serve the big customers when there is a need of more chocolates at any point of time. This came as boon to many at the time when they arrange huge dinner parties etc.

Callebaut semisweet is the forefather of the present day bittersweet chocolate chips and many other chocolates where two different tastes are blended to make it more delicious. Thus through years, the name Callebaut has become a household name in many European Countries and it is a favorite name of many in American continent too. They have many loyal fans in the Asian continent too. Thus through years of hard work and innovative ideas, Callebaut has become a world known brand in chocolates.

Russ Murray is the owner of this website and writes articles for his own website. For further Details about Callebaut chocolate bulk and Colombian chocolate please visit the website.

Related Articles - Callebaut, Callebaut dark, Callebaut chocolate bulk, Colombian chocolate,

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