Falken (traded on the OTC Symbol FLKI) is one of the rare companies in its industry that puts the emphasis on customer’s timing and deadline concerns. The company understands that in processing distributor requests, every minute counts. The company has earned its reputation for working hard to keep a high level of punctuality so that its global distribution network gets its merchandise on time. High levels of reliability in order preparation and logistical excellence is an important factor for product rotations and customer satisfaction, this noted advantage is an important factor explaining Falken’s competitive advantage over its well-heeled competitors. Reliability and punctuality is not only a quality issue – it also reduces costs, and Falken has always been very focused on cutting costs so that it can offer high end products at affordable prices – witness its world leading Clean Plus@ product conceptions. |
Industry publication abound about everyone at Falken, and The Clean Plus@ Product Group drive to deliver outstanding and consistent punctuality, and all work hard behind the scenes to get every distributor order filled on time. Over the past year (2011) punctuality and timely order fulfillment has been central to the company’s work – from strategy and planning all the way to front-line operations. That work has paid off for the company as recent industry performance ratings have placed it in the top tier.
Punctual order fulfillment is as important as it is an essential key performance indicator and a crucial service differentiator that customers care strongly about. However, it is well known that some of the company’s competitors would rather cancel orders, than let them run late just to improve their punctuality ratings, thus it is important to rate a company’s punctuality, but also its regularity.
Order regularity refers to the actual realization and shipment of a customer order – all the more important when these customers, as here are distributors with their own customer obligations. A late order at the distribution level will impact through progressing lateness all the way down the distribution chain. Distributors are many who have switched to Falken’s Clean Plus@ conceptions because of the unreliability of their prior brand suppliers.
Falken belongs to that select group of manufacturer suppliers, with a regularity average of 99.7%, which means that orders are incomplete or late on fewer than 3 per 1,000, the highest rating in the industry.
“At Falken, punctuality, regularity and quality, will with innovative products always be at the top of our agenda” said Manuel Garcia, Communications Officer for the company. Statistics support that contention by any measure applied. “For us this is the best way to give distributors and retailers the great service and prompt order turn-around time they expect – which keeps them coming back !” added Garcia.
John David is one of the nation's most respected expert analysts on the Automobile After-Market Industry. He holds appointments as a covering analyst with some of the world's largest players. He also conducts a private practice as a consultant in capital raises, mergers and acquisitions for small to medium size manufacturers in the consumer, professional and industrial chemical, wipe, wet wipe and car and vehicular care industries.
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards. As a reliable partner FLKI creates chemistry to help distributors and retailers in virtually all industries to be more successful. With its high-value products and intelligent solutions, FLKI plays an important role in finding answers to global challenges such as environmental protection, energy efficiency, and mobility.
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