mortgage postcards are an effective way for realtors, property agents, or brokers to reach their existing customers or to grow their customer base. This is a productive direct mail marketing tool, because a real estate professional can provide updates of new properties within their market that may be of interest to a client based on the customer's past purchases. Information can also be included about an agent's credentials, office hours and office locations. Many clients want to view a property before making a real estate decision to buy. A colored print postcard may draw the attention of a potential buyer, who may not have been aware of a property being up for sale, until receiving a real estate office's print media. The current market is also very competitive, and customers need to be shown that they are valued. A real estate seller needs to show their clients that they have greater customer service and care than the competition. Mortgage postcards are an inexpensive print media piece that a company can easily and quickly produce. The cards can be used as customer retention mailers, for instance they can be sent out on a holiday. They can also bring in new clients, who may want to buy a particular property or parcel of land. The cards can highlight a spectacular property of the month that is up for sale. They can also include contact information such as a website that will have more details of the listing. These print items can be of a high color glossy type card or an inexpensive black and white card. Postcards that are printed in full color will give the consumer a vibrant presentation of the property. Direct mail marketing campaigns can also be automated for those professionals, who are too busy to send out their own mail campaigns. In addition to the mailings being used to bring in prospective clients, mortgage postcards can be utilized to acknowledge loyal clients on their birthdays, holidays, or as a thank you for a recent purchase. Companies can forward the cards to new homeowners, who are satisfied with a company's service, to have them forward the information to their friends and family members so that this can generate referral business. Customers who are valued and feel cared for by a company are more likely to be future repeat business. (http://www.sendsations.com/)
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