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In this article Fine Poets.com discusses the kinds of activities necessary for the release of audio books into the retail market. As the publisher of the Jack Thompson Fine Poets audio CDs, I have learned by experience the kinds of things that are necessary to schematize in order ot keep the business going. Here's the list: Finance for the business, Concept, idea plus artist, Research poems, history & supply Jack for PR, Research visual material Negotiates with artist re repertoire, Gets rights if necessary to repertoire, Contracting & maintain contracts register Finds and negs with pick,pack and shipper, Production manage record sessions, Directs Record session, Edit rcord session, puts on IRSC codes, Generates new barcode & communicates, Writes marketing copy for all items, Supervises design of cover, Supervises design of mag ad, Supervises design of flyer, Supervises design of email flyer, Proofs all copy, Designs all 4 marketing components, Puts new item up on website for sale, Puts new item up on CD Baby, Puts new item up on Bandcom, Puts new item up on ebay, Adds to Wikipedia pages, Adds to Facebook page, Writes ezine article for EO, Organises timings with P,P & S, Comminicates & enforces production schedule, Maintains relationship with P,P & S, Submits Ezine articles, Backs up files, Bookeeping, banking and bill paying, Orders replication and printing, Systems management, Mail out/email to subscribers, Friday morning website update, Publicity and PR specific to new product, Has ideas for promo events, Production manage events, Publicity and PR specific to events, Dreams up offers for subscribers, Writes copy for monthly fine poets newsletter, Generates and sends out monthly newsletter, Enters sales and despatches, Shoots photos for everything, Requests images,creates, catalogues & maintains photo library, Research services like APRA, GS1, Monthly catch up with artists, Six monthly inspire P,P S, Special offers to retailers Maintain files, Training & development so everybody learns, 6 monthy audiit of our web presences- prices right? Are they still there? ,Generates new customers, Building the Fine Poets web community, Post mail each day. This list is by no menas exhaustive but if you are not doing all of these things, then you are not maximising the opportunities available to you. Jack Thompson Fine Poets Famous Australian Actors Audio Books
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