A great way to market a product or opportunity is through mystery, vagueness and a stepped process approach. That is exactly what this company does. I will unveil some of the mystery behind 'internet Business', or herbal life. The way the company introduces you to the concept of home internet business is GENIUS. They have definitely done the research on buyer emotions, etc. If you have heard of it, you may be familiar with the routine. |
It goes something like this: - After you have clicked the advertisement, like the one on Sean Hannity's webpage, you will be redirected to a page where you fill out information on yourself. You can purchase a DVD for 9.99. If you keep the DVD and don't send it back, you will be billed an additional 39.99. -The DVD is very vague, it is a series of interviews of people talking about how they lost weight and made money at the same time. You are instructed to fill out a page in the pamphlet that is sent to you, and told to have it completed because someone will be contacting you. GENIUS. Still a mystery, you have no idea what the opportunity is, only that there is an opportunity. You are usually contacted via e-mail by a person who sets up a time for a meeting with you and tells you how to unlock the DVD for part 2, and tells you that you would be a great fit for the company, but you need to try the products first. The products cost 199.00 and they bill it to your credit card. Now that you've paid 199.00 for the products, you can watch part 2 of the DVD.
Part 2 tells you that you are a distributor for herbal life and you can gain commissions this way, also for 9.99 a month all the way up to 65.00 a month you will have an ioffice, that tracks your clients etc. However, to REALLY make money, you need to be a supervisor. You will pay 4,000.00 and then you will receive half of everything you sell, and through your i-office, you will be able to re-sell the 4,000.00 in product you just bought.
IS internet business a scam. NO. But, you have to have a lot of upfront money and a GREAT way to market your products or you will not sell them. From what I understand the Herbal Life Products are pretty good.
If you are an herbal life rep, I suggest you use empowernetwork, to market your products and gain website traffic.
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