Living paper refers to all kinds of sanitary paper products that used to care home, go outside, etc. 20 years ago, the life of paper are also only a single species of toilet paper, Has now developed into a daily paper, sanitary products and disposable paper containers of three categories, dozens of varieties. In recent years, Chinese economy development rapidly, people continuously improve the quality of life, therefore the living paper consumption and varieties increase. The present paper towel market has four market segments (rolls of paper, small dry paper towels, boxed dry paper towels, packet of wet paper towels),this makes living paper market presents different development situation. On the whole, volume (cylinder) paper market has entered into the mature and stable market situation, consumer population and per capita consumption is very difficult to have bigger growth, not suitable for the new brand of interventional, advantage brand should further strengthen the brand and core competitiveness of products, and compete with other brands to expand market share. In recent years the market demand growth is limited, it needs to find new breakthrough and product differentiation advantage to avoid indoor consumption by boxed market extrusion and outdoor consumption by small wet wipes the situation of keep long in stock. Boxed dry paper towels and small wet tissue as the better two categories, the future will continue to maintain growth, especially small wet paper towels, has a clean, disinfection function, and wet, not dry, it’s good to meet a white collar consumers to carry out and the requirements of quality and image of the demand. These advantages make it rapid growth and future potential is very great, the enterprise should grasp the opportunity. In feminine hygiene products market and infant health supplies market, due to meet specific populations of special needs, at present, the basic stability of the market, did not change significantly. The tampon as a new product category, while in foreign countries have good market prospects, the domestic demand has not yet manifested, progress is relatively slow, it needs more stimulating consumer demand, expand market sales in future. In sanitary pad market, due to limited demand, as well as alternative product appearance, growth potential is very limited. Therefore, the future market growth still base on small wet paper towels and boxed tissue, other categories have remained stable. The northeast and central of China, will be the future of dry paper towels wet paper towels boxed and packets of important regional market, growth potential of the larger. The East China region, wet paper consumption is also rising, will also be the future of regional growth points. Imperial Palace Commodity (Shenzhen) Co., Ltd is a company integrated with R&D, design, manufacture and marketing service, we have been growing into an most professional manufacturer of quality cleaning wipe, antiseptic wipes, hand wipes and pet wipes.Our wet wipes & tissue has covered baby, personal care, make up, pet, car, computer, glass, furniture, hotel, restaurant, refreshing, antiseptic & antibacterial series, etc.
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