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In this age of instant information and “on-demand” news, radio broadcasters are keeping up with the increased audience demand through a mix of social media and user-friendly websites to compliment their traditional FM stations. While so much information (and mis-information) is available online, 98.1 Free FM is a trusted source of London Ontario news, weather, and community information – available day and night on the FM dial or by the station’s London Ontario news Web site. Used together, the 98.1 Free FM Web Site compliments the radio station to provide an enhanced experience via breaking news, increased listener interaction and extensive program information. Why Visit the News Web Site? Whether the listener is at home, in the office or even on a weekend-getaway, London Ontario breaking news can be read instantaneously with a simple click of the mouse (or via the mobile-friendly version of the web site on iPhone, Blackberry or Android smartphone). This “on-demand” news service overcomes the limitations of traditional broadcast as the information is there when the audience requests it. Further, the ability to listen to the radio station while browsing the news online helps audience members to maximize their time and get the most value from 98.1 Free FM. Increased Listener Interaction These days, people are not just passive audience members but can be active participants as well. 98.1 Free FM uses a variety of technologies to network with listeners. Social media channels such as Facebook and Twitter allow radio stations to quickly converse with members of the London, Ontario community – helping to share information and opinions on local news events with ease and providing a central gathering point for local conversation. In addition to email or the telephone, social media can help 98.1 Free FM gather breaking news tips from audience members as news happens. These tools allow witnesses on the scene to share video or audio clips of news events – allowing citizen reporters to help cover breaking news. Extensive Program Information The radio station website provides an opportunity for more in-depth coverage of specific news stories and can provide a weekly listing of on-air radio programs. Finding a London Ontario News Website 98.1 Free FM is the first radio station to launch in London Ontario in twelve years. The station has a website that makes news, music and media accessible from one convenient source. Visit 981freefm. 98.1 Free FM is the first radio station to launch in London Ontario in twelve years. The station has a website that makes news, music and media accessible from one convenient source. Visit www.981freefm.ca.
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