Today, the retail industry's rapid development, all kinds of goods packed with shops and supermarket shelves, the packing of products of every hue so dizzying. How to make oneself product in numerous product talent showing itself, only attracted the attention of consumers is not enough more important is see product packaging can facilitate the buying behavior of consumers, it has become the dominant ideology of packaging design. In recent years, the rapid development of the economy, on one hand to bring the rich material life, on the other hand, also bring to people's life in all aspects of the pressure: Rhythm of life continues to increase, for the purchase of goods less time. People living in the world of advertising, the complex environment of advertisement make too much noise. Products of extremely rich, people are faced with too many choices...... For the future product packaging design requirements are: When consumers in the purchase of products, product packaging not only can give the person with a higher quality of feeling, but also at the same time the product design should take into account added the health and care elements, to meet the future consumers' requirements on product packaging . In the packaging of products using new technology is an inexorable trend. On the application of in the future in the packaging design and new technology, Professor Qida also put forward bold tentative plan: *Packaging with temperature control. With the atmospheric warming trend obviously, businesses in order to control the goods in a certain temperature range to meet consumer demand. In the packaging of products installed the temperature sensing device, in order to adapt to different requirements. *The interactive packaging. On the use of the flexible packaging of microelectronic technology, the screen contents with the environment and the needs of customers to change. The future does not exist in the future world, but in people's consciousness and imagination. As the new technology development and application, makes people beautiful imagination into reality, breaking the original packaging graphic design creative limitations, its expression form will be richer, more vivid, new technology application will become the future of packaging an important development trend. As the enterprise management, product packaging design development change rapidly, but in its development process also follow such a principle: In this highly competitive society, the product wants to survive, must continue to change, to adapt to changing market demand, in the process that is the only constant variable. We should always pay attention to market changes, the change of consumers, only in this way can we really grasp the latest developments in packaging design, and presents the most consistent with the consumptive trend of packaging design, to ensure that the products in this competitive ability.
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