When you are browsing through a bookstore looking for a new book to read, the first thing that you probably do is to look at the various titles of the books on the shelves. When you see a title that catches your eye, you pull that book out to have a closer look at it. This is a clear demonstration of just how important titles are, not just when it comes to books, but for web pages as well. There are many, many more web pages on the internet than there are books in any bookstore, and nobody has enough time or spare attention to look through them all. Even when online search engines help to narrow down the possibilities to those with content matching a particular search term, most people only visit those web pages that either have informative or arresting page titles. This is an important SEO principle that many web page developers neglect. |
With the sudden explosion of demand for optimization services by companies looking to improve traffic to their websites and conversion rates, more and more firms that specialize in search engine optimization are offering their services online. Terms such as “keyword density” have become commonplace and an accepted part of new-age internet jargon.
The problem is that many of these firms are overly concerned with the content of a website, and do not pay enough attention to other aspects of optimizing a website. Of course, since it is search engine optimization, the optimization must be related to the search engines. Many companies take this to mean that they must make the best use of their knowledge of how the search engine algorithms index and rank web pages. While this is definitely a major part of search engine optimization, another major part is simply making the page more attractive to internet users who might come across the page while making use of a search engine’s functionality.
This is where title come in, because the first thing that a customer sees when he searches for a particular key phrase and gets results back are page titles, accompanied by a short paragraph of text content in a smaller font size. The page titles are presented in text of a different color so that they stand out from the content text, and these are what command the attention of the user as they scan through the offered results.
Thus, you might have the highest ranked result for a particular search, through the clever use of keywords and tailoring for particular search terms, but without an informative or arresting title, the user will most probably skip over your website.
For example, if the search term that shows your website as the top result is “SEO principles”, but your website title appears as “Interesting website designing principles”, then nobody who was really interesting in finding out more about SEO principles would bother visiting your website, and would most probably skip on to the next available result. Experienced web page developers have a good grasp of these SEO principles and will be able to design a website that conforms to your expectations while maintaining a good SEO structure that will give it a good rank in search engine results.
Web page developers : TGS Web Design is a firm that is dedicated to helping its clients achieve the best possible design for their website while maintaining high standards of SEO principles, providing the best of both worlds and generating increased revenues and visitor conversions with minimal effort required from clients.
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