When it comes to web design, there are a few established principles that hold true no matter what industry you operate in or what demographic the audience that you are targeting is. By following these established principles, you can quickly and easily make your website design much more appealing to visitors and thereby raise sales revenues. |
The most important principle can be derived from that age-old adage, “the customer is king”. Sales, revenues, profits, and indeed the existence and operation of a company depends on its customers. Without customers, no company is able to survive. It is therefore extremely important to take note of what the customers want and respond to it, instead of relying on what you think is best. This means trying to think like one of your customers and anticipating their needs and any questions that they might have. After all, a major role of your website is to provide customers with any information that they might require. A good example of how many companies fail at this point are those companies which refuse to list prices for their products and/or services on their websites, expecting customers to call or visit their store in person to find out what their prices are.
Such refusal to provide accurate pricing information usually discourages customers from taking any further action to purchase products or services, simply because they immediately assume that the company’s reluctance to display pricing on their website means that the prices are inordinately high, or the potential customers simply cannot be bothered to take the extra effort simply to find out what pricing is like.
Another simple but powerful principle when it comes to website design is to avoid any design element that resembles an advertisement. This is because internet users have reached a point where the majority of them automatically ignore any online advertisements, and by extension, any legitimate content that happens to look like an advertisement. This phenomenon is known as selective attention, and it has developed in response to many websites choosing to flood their pages with useless and unrelated advertising that does nothing to add to a visitor’s experience and often even detracts from that experience.
This has also led to the development of a related principle in that pop-up windows should be avoided at all costs. Previously, some legitimate websites made use of pop-up windows to display information that they considered to be related to the content of the main website yet not of the same importance. Today, however, pop-up windows are almost exclusively associated with advertisements, and many users close such windows before they have even displayed their content. They would then leave the website, believing it to be rife with useless advertising and containing no information of value.
These principles of web design are simple enough when identified and explained, yet numerous websites do not make use of them because the designers and creators of those websites did not know of these principles. This is why the services of a competent website design company are absolutely essential to a business or corporation of any size to maintain an effective online presence that will contribute to profits and to the success of the company.
TGS Web Design is a Website design company that is without peer in the use of effective and efficient design principles, creating websites with unparalleled Web design that serve to turn potential customers into paying customers.
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