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Recruitment marketing plays a crucial role in the economy of any country as it is responsible for finding and recruiting the best well qualified employees for a particular vacancy or a certain position at a company of any domain whether that company be renowned or otherwise. Marketing within at the Human Resource function can be effective through the use of recruitment advertising to not only make a position known to candidates but also to demonstrate the brand activity and quality. Recruitment marketing has become extremely valuable due to the challenge given by the tight competition between companies. The actual challenge is to attract and retain the most well qualified staff suitable for a certain position. The same goes also for the employers in an era when companies with the same area of interest compete for talented individuals. Employer branding has its main objectives to attract top-shelf talents to join the company, to engage employees in cultivating a sense of belonging by keeping them satisfied, to assure the identification of the employee’s vision and way of thinking with the company they are applying for and to stimulate them to achieve the expected business outcome once employed. Employer branding must offer the opportunity for jobseekers and employers to meet in a virtual environment and compare the qualities offered by the candidate with the requirements asked by the employing company - this is where digital recruitment marketing is introduced through the use of virtual markets like broadcasting, viral media, microsites, digital technology (bluetooth and SMS) and electronic job boards. A major part of Employer branding is dealing with professional network sites such as Facebook where the employer can scan a potential candidate based on his skills, locations and previous experience. This type of recruitment marketing commonly known as e-recruitment offers powerful advantages in the field of employer branding. The digital recruitment market offers infinite possibilities for both jobseeker and employer to match its objectives. Big employing companies have the ever increasing challenge of recruiting and keeping top talent and best qualified employees and are more so turning to digital recruitment solutions that will promote the company to top employers in the field. The most popular digital marketing are successful through the use of customised web sites populated with the organisations sophisticated and diverse offers. Online recruitment marketing covers a large segment of activity areas and suit candidate as well as employer requirements. These web sites are structured to be easily accessible. Jobseekers can choose a job suiting their needs, salary requirements and the area of activity best matching his capabilities, while the employer can scan, compare and choose best applicants by viewing their complete CVs. Digital recruitment marketing requires working with last generation technology for advertising such as using mobile devices, broadcasting by radio and television, cinemas and electronic billboards, text messaging, and many others to keep people constantly informed. For more resources about Employer branding or especially about Digital Recruitment Marketing please review this webpage http://www.lawtonware.co.uk
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Employer branding, Digital Recruitment Marketing,
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